About this episode

Dima Gutzeit shares his journey of rejecting multiple markets to focus on a specific niche, allowing him to dictate terms in his business.

A story about saying no until you're the only option. This episode is for founders who believe a horizontal product means a horizontal go-to-market. A product for everyone still needs a market of one. Dima Gutzeit, founder and CEO of LeapXpert, watched bankers in Hong Kong do their real work on WhatsApp in 2017, then spent two years building before selling anything. He wrote a large part of that first product himself. He built something that fits any industry. Then he turned down almost every industry that asked. Today he sets the terms, not only the price. And this inspired me to invite Dima to my podcast. We explore why he said no to marketing applications, CPaaS, and the contact centre business, and how that gave him the upper hand in the one category he kept in focus. You'll discover what he can ask of a customer today that he couldn't ask for in the early years. We also zoom in on two of the 10 traits that define remarkable software companies: Acknowledge you cannot please everyone Aim to be different, not just better Both are chapters in The Remarkable Effect . Remarkable companies decide who they are not for before the market decides for them. Here's one of Dima's quotes…

People in this episode

Host: Ton Dobbe

Guest: Dima Gutzeit

Topics covered

• founder stories
• market strategy
• product development
• business focus
• SaaS

Keywords

• horizontal product
• go-to-market
• market focus
• SaaS strategy
• founder insights

Mentioned in this episode

Organizations: LeapXpert

Books & works: The Remarkable Effect

Places: Hong Kong

More episodes of The Remarkable SaaS Podcast

• #415 – How Amarjot Singh picks his focus so he never has to justify the value · September 9, 2026 · 42 min
• #413 – How Cyril Golub chose the ground Amazon can never stand on · August 26, 2026 · 56 min
• #412 – How Martin Payne turned a flatlined company from $7M to $20M · August 12, 2026 · 47 min

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