#415 – How Amarjot Singh picks his focus so he never has to justify the value
About this episode
Amarjot Singh discusses his unique approach to product development focused on high-risk situations and the importance of saying no to less impactful opportunities.
A story about saying no to good, paying work. This episode is for founders whose deals keep stalling, no matter how hard the team works. A typical mantra in business software is that you build products that technically everyone can use - simply because that creates the biggest market opportunity. Amarjot Singh, founder and CEO of Skylark Labs, doesn't. He grew up watching his father serve in the Indian Army infantry, in combat. His first project after his PhD was software that helped rescue children from brothels. This has turned into a mindset where he only builds products for situations where someone's life is on the line. Everything else he says no to - even if there's good money associated with it. And this inspired me to invite Amarjot to my podcast. We explore how choosing problems by risk to human life changes who does the selling. He shares who and what he walked away from, and how that helped him to build something the right customers cannot live without. We also zoom in on two of the 10 traits that define remarkable software companies: Acknowledge you cannot please everyone Sell the idea, not the product Both are chapters in The Remarkable Effect. Here's one of…
People in this episode
Host: Ton Dobbe
Guest: Amarjot Singh
Topics covered
- founder mindset
- product development
- risk assessment
- business strategy
- software industry
Keywords
- founders
- software products
- human life
- business deals
- selling technology
Mentioned in this episode
Organizations: Skylark Labs
Places: India
More episodes of The Remarkable SaaS Podcast
- #414 – How Dima Gutzeit rejected three markets and got to dictate the terms
- #413 – How Cyril Golub chose the ground Amazon can never stand on
- #412 – How Martin Payne turned a flatlined company from $7M to $20M
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