How to Sell in a Way Your Audience Actually Enjoys
About this episode
Chelsea Quint introduces her know/believe/experience framework for creating engaging sales content.
EPISODE SUMMARY Most business owners create content in one dimension. They share what people need to know: the features, the logistics, the FAQs, the frameworks. And then they wonder why their sales feel flat. This episode introduces Chelsea's know/believe/experience framework, a three-bucket approach to building sales content that covers the full range of what someone actually needs to move from "I don't know you" to "I'm in." The framework is simple. The impact, when you actually use it as both a planning tool and a mid-campaign audit, is significant. This is the method Chelsea has used to craft every campaign she's run for the better part of a decade, and it's what makes content that is, technically, very salesy feel like something people look forward to reading. IN THIS EPISODE YOU'LL LEARN... Why covering "what people need to know" is only one third of an effective sales campaign The three-column brainstorm method Chelsea uses to plan any campaign from scratch How to use know/believe/experience as a mid-campaign audit when sales aren't landing Why the "experience" bucket is where most founders leave the most trust (and money) on the…
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