About this episode

Kody Landals shares a 5-step framework for building an in-house roofing call center to gain control over lead generation.

One of the most frustrating parts of running a roofing company right now is feeling like someone else controls your growth. Maybe it's the lead company. Maybe it's the marketing agency. Maybe it's a referral source that's slowed down. Or maybe it's the simple reality that every lead seems to cost more than it did a year ago. When leads get tight, most contractors react the same way: "We need more leads." But in many cases, that's not actually the problem. The real problem is control. When your business depends entirely on outside sources for opportunities, you're constantly reacting instead of proactively creating growth. That's exactly why I sat down with RSA mentor Kody Landals. After building and scaling an in-house call center for his own roofing company, Kody went on to help implement the same systems across multiple roofing brands. Watch this interview where Kody breaks down the 5-step framework for building your own roofing call center. A few of the topics we cover: • The first numbers you need to know before spending a dollar on leads • The technology stack that makes an in-house call center possible • Why hiring for personality beats hiring for call center experience •…

Topics covered

• lead generation
• roofing call center
• business growth
• marketing strategies
• contractor challenges

More episodes of The Roof Strategist Podcast by Adam Bensman

• Homeowners Actually Want to Buy THESE 'Good, Better, Best' Roof Packages · July 21, 2026 · 15 min
• Money Follows Speed in Roofing: Master These 3 · July 16, 2026 · 10 min
• Do Shingle Ratings & Warranties Actually Drive Sales? (w/ John Senac) · July 14, 2026 · 35 min
• 3 Trends Roofers Are Whispering About Right Now & What This Could Mean · June 30, 2026 · 11 min
• Homeowners Are Using AI to Compare Roof Estimates. I Tested It. · June 25, 2026 · 14 min
• Hidden Roofing Leads? 7 Ways to Get NEW Sales WITHOUT Buying Leads · June 23, 2026 · 12 min

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