Do Shingle Ratings & Warranties Actually Drive Sales? (w/ John Senac)
About this episode
The episode discusses the distinction between shingle ratings and warranties and their impact on sales in the roofing industry.
How do shingle ratings and warranties actually drive sales? First, they are not the same thing, and many roofers are getting this wrong. Ratings = “This has been tested.” Warranties = “This company backs it.” Why does this matter? Because homeowners aren’t buying roofs. They’re buying what feels like certainty. If you can’t explain this properly to homeowners, they will not understand your value. But if you get this right, you could be the one roofer that stood out from everyone else. P.S. If you're looking to increase your close rates, improve your processes, and learn from industry experts, I'd love to invite you to join us inside the Roofing STRONG Alliance™ community: https://rsa.pro/ Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors. ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn The views and opinions expressed are based on the speakers'…
Topics covered
- shingle ratings
- warranties
- sales strategies
- roofing industry
- homeowner psychology
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