The Roof Report That Sells Itself: The “i35” Framework w/ Jon Broce
About this episode
Jon Broce introduces the 'i35' framework for effectively presenting roof inspection photos to homeowners.
If you take roof pictures like this, they’ll basically sell themselves. The problem is that many sales people don’t know how to share them the best way. So they whip out their phone, scroll through dozens of photos, and tell the homeowner that the roof is absolutely destroyed and they need to buy a new roof immediately. The homeowner puts their guard up, and for good reason. Instead, you can use what Jon Broce calls the “i35” framework. i = Inspection 3 = 3 Photos (in this exact order: Bad, Good, Worst) 5 = 5 Questions The way Jon Broce explains this process is nothing short of brilliant. It puts the homeowner in control. They see the photos, understand them, take ownership of the condition, and choose what to do about it. Watch this new video to learn Jon Broce’s “i35 Framework” and get your roof pictures selling themselves. P.S. Jon Broce is our newest Mentor inside the Roofing STRONG Alliance™. And now, Membership is included at no additional cost for The TAMKO Edge® certified contractors. Learn more or apply to join us: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified…
Topics covered
- roof inspection
- sales techniques
- homeowner engagement
- photo presentation
- roofing industry
More episodes of The Roof Strategist Podcast by Adam Bensman
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- Control Your Leads! 5 Steps to Build Your Own Roofing Call Center
- 3 Trends Roofers Are Whispering About Right Now & What This Could Mean
- Homeowners Are Using AI to Compare Roof Estimates. I Tested It.
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