S3E2 What Your Pricing Model Reveals About Your Worth as a Chiropractor
About this episode
Dr. Alex discusses how pricing decisions in chiropractic practices reflect self-worth rather than business strategy.
How you price your practice is not a business decision. It's a worth decision. Most chiropractors don't see it that way — and that's exactly the problem. We dress up our scarcity in generosity. We call it patient-centered. We call it accessible. But underneath the frustrations with insurance, fears around charging cash, big care plans or heavily discounted rates is programming our whole profession struggles with: I don't fully trust that what I offer is enough. This week Dr. Alex shares what happened when she asked her patients a simple question — what could make this better? — and what the answer revealed about the worth work she still had to do. What you'll explore in this episode: Recognize when your pricing structure is driven by worth wounds rather than values Understand what "giving it all away" or staying trapped in the insurance racket actually signals about your relationship with your own legitimacy See how the insurance system trains chiropractors to outsource their sense of worth — and what it costs Hear how one small feedback conversation shifted an entire pricing model without drama or discounting Understand why spiritual grounding isn't optional if you want to set…
More episodes of The Rooted Health Practice Podcast
- S3E3 What It Actually Takes to Change a Profession From the Inside Out
- S3E1 Where Does Your Worth Come From? Reclaiming Chiropractic Identity
- Welcome to The Rooted DC-Reclaim Your Legitimacy
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