
Dr. Alexandra Swenson-Ridley discusses the legitimacy wounds faced by chiropractors and the journey of reconnecting with their professional identity.
You passed the boards. You opened the practice. You adopted the “fake it till you make it” approach to practice everyone told you to do in school. You did everything right. And still — there’s this voice that follows you everywhere. It says you’re not quite legitimate. You have to prove something. That you have to work twice as hard to be taken half as seriously. That you’re a third rate doctor who will never have a seat at the table. And the reality is you’re slowly losing your soul to a profession you love but feel let down by. That voice is a wound the entire profession holds — and very few talk about. I’m Dr. Alex. I’m a chiropractor, a PhD researcher in organizational development and change, and a practice owner who built a seven-figure practice, lost it all, and am now on a journey of rebuilding it with an entirely new foundation. The Rooted DC is where we go beneath the surface of chiropractic practice — into the identity questions, the legitimacy wounds, the conflicting values, the gap between who you were trained to be and who you actually are as a practitioner and a person. This isn’t a clinical skills podcast. It isn’t a business tips show. It’s about you. The DC who…
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