Women in Sports Media and Running Storytelling w/ Ashley Mateo and Olivia Witherite

About this episode

The episode discusses the evolving landscape of women's running and sports media with insights from Ashley Mateo and Olivia Witherite.

In this special Women’s History Month episode of the Running Explained Podcast, Coach Nick and Coach Amanda sit down with Ashley Mateo (RunHer Magazine) and Olivia Witherite (OnBase Collective) to explore the evolving landscape of women’s running and sports media. They dive into storytelling in the sport, the rise of women-led platforms, and why representation, fair pay, and media coverage still need major progress. From building brands to navigating the influencer era, this conversation unpacks what’s working, what’s broken, and where women’s sports are headed next. Are you part of a Run Club that has helped you feel included. One that is giving back to it's community and making it a better place. One that has helped you love running more? We want to feature some of the run clubs who are doing just that, making running a better place in their communities. So submit your run club here at this link Run Club Submission (00:00) Introduction to Women in Sports (03:33) Personal Journeys in Running (06:14) The Shift from Participation to Influence (09:19) The Importance of Print Media (12:14) Building OnBase Collective (15:07) Creating and Controlling the Narrative (18:03) Financial…

People in this episode

Hosts: Coach Nick, Coach Amanda

Guests: Ashley Mateo, Olivia Witherite

Topics covered

• women in sports
• sports media
• running storytelling
• representation in sports
• women-led platforms
• community support in running
• future of women's sports

Keywords

• women's running
• sports media
• storytelling
• representation
• community support
• influencer era
• financial independence

Mentioned in this episode

Organizations: RunHer Magazine, OnBase Collective

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