The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) - #Marketing - Ep. 130

About this episode

Russell Brunson discusses a fear campaign funded by a super PAC that pays influencers to spread anti-China sentiments while exploring the implications of AI in marketing.

A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She was paid up to $5,000 to read a script — and she was told specifically not to reveal who was funding it. Once you know that, you can’t watch your feed the same way again. In this episode, I pull apart a campaign that Wired exposed: a $140 million super PAC and its dark-money arm, backed by some of the biggest names in AI, quietly paying lifestyle influencers to make you afraid of China. But I’m not standing on the outside of this looking in. I use AI every single day, I love it, I built an entire challenge around it… and the same companies building the tools I rely on are running a fear campaign to keep me compliant. So I trace the machine all the way back to a Cold War lie most Americans have forgotten — and I hand you the one test I now run on my own marketing to make sure I never end up on the wrong side of that line. Key Highlights: ◼️The “Doom Loop” — how fear creates urgency, urgency creates permission, and permission creates money… and…

People in this episode

Host: Russell Brunson

Topics covered

• AI
• influencer marketing
• fear campaigns
• dark money
• China
• propaganda

Keywords

• AI
• influencers
• fear marketing
• propaganda
• dark money
• China
• super PAC

Mentioned in this episode

Organizations: Wired, AI, super PAC, China

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