The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) - #Marketing - Ep. 125

About this episode

In this episode, Russell Brunson discusses the implications of AI propaganda and deepfakes, referencing Jacques Ellul's predictions and sharing personal experiences with AI in marketing.

There’s a moment when you can’t tell what’s real anymore. You watch a U.S. Senate candidate look right into the camera, speaking clearly, saying words that match things he’s posted online for years - and a few hours later you find out he never sat in that chair, never opened his lips, and never had a single thing to do with the video. That’s not science fiction. That’s a campaign ad that ran in front of millions of voters last week. And once you see what’s actually happening behind it, you can’t unsee it. In this episode, I walk you through five of the AI propaganda moments stacking up right now - and then I introduce you to a French philosopher named Jacques Ellul, who back in 1962, before the internet, before social media, before AI, predicted almost exactly what we’re living through. But here’s where it gets uncomfortable for me. I’m not standing on the outside of this looking in. I use AI every single day in my business, and I’ve run the exact tension Ellul warned about - including one experiment that converted cold traffic perfectly and made my own community feel betrayed. So I share what those experiments taught me, and I give you the 3-question framework I now run every…

People in this episode

Host: Russell Brunson

Topics covered

• AI propaganda
• deepfakes
• political ads
• Jacques Ellul
• content creation
• marketing

Keywords

• deepfakes
• AI
• propaganda
• Jacques Ellul
• marketing
• content creation
• political ads

Mentioned in this episode

Organizations: Grok

Places: U.S.

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