The Propaganda Playbook: AI Fraud (He Made $1.8 Billion With 800 Fake Doctors) - #Marketing - Ep. 126
About this episode
This episode explores a $1.8 billion AI fraud involving fake doctors and the manipulation of marketing techniques.
There’s a moment when the future shows up and the people writing about it forget to check who’s actually building it. The New York Times just profiled a guy who built a $1.8 billion company from a house in LA with two employees and a stack of AI tools. The internet lost its mind. Sam Altman said he wanted to meet him. Inc. ran a glowing follow-up. There was just one problem - the entire customer-acquisition machine was built on more than 800 AI-generated fake doctors selling real weight-loss drugs to real people on Facebook, and the FDA had already sent a warning letter six weeks before the article ran. In this episode, I walk you through what’s actually happening underneath the headlines - fake doctors with profiles claiming to be from Kiev with interests in Bronze Age archaeology, AI-generated before-and-after photos so sloppy that one “patient” has her fingers melted into her phone, FDA warning letters the Times never mentioned, and 1.6 million patient records exposed in a data breach at the clinical partner. Then I trace it back 100 years to Edward Bernays, who invented this exact technique - “manufactured third-party authority” - by getting real doctors to endorse cigarettes…
People in this episode
Host: Russell Brunson
Topics covered
- AI fraud
- customer acquisition
- fake doctors
- data breach
- marketing manipulation
Keywords
- AI tools
- weight-loss drugs
- FDA warning
- data breach
- marketing psychology
Mentioned in this episode
Organizations: New York Times, Inc.
More episodes of The Russell Brunson Show
- The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) | #Marketing - Ep. 131
- The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) | #Marketing - Ep. 130
- The Propaganda Playbook: Legos (Did Iran Beat America’s $886 Billion Military… With Legos?) | #Marketing - Ep. 129
- The Propaganda Playbook: Scam School ($1.7 Trillion in Debt and AI Just Made the Degree Worthless) | #Marketing - Ep. 128
- The Propaganda Playbook: Scientology (A $380,000 Funnel And 65 Million Written Words) - #Marketing - Ep. 127
- The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) - #Marketing - Ep. 125
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