Vibe code vs no-code: Softr’s vision for the future of app building

About this episode

Alex Theuma interviews Mariam Hakobyan about the future of app building in the AI era and Softr's focus on no-code solutions.

This episode was recorded live at SaaStock Europe 2025. Alex Theuma sits down with Mariam Hakobyan, CEO and Co-founder of Softr, to explore the evolution of app building in the AI era. Mariam explains why Softr is focusing on AI-powered no-code and why the companies that focus on solving real, hard problems will define the next generation of SaaS. Alex and Mariam discuss how Softr’s journey to over 1 million non-technical builders, the debate around vibe-coded apps, how AI is transforming no-code, and what it really takes to build a product that lasts. - The difference between vibe code and no-code platforms - How AI and no-code together are changing how teams build software - Softr’s organic growth story: 1M builders, zero sales team - Why solving fundamental problems still wins - The hardest challenge for SaaS founders today: distribution Guest links: LinkedIn - https://www.linkedin.com/in/mariamhakobyan/ Website - https://www.softr.io/ Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe | Dublin, Ireland Book tickets: https://saastock-europe.com/ 🇺🇸 SaaStock USA | Austin, Texas Book tickets: https://saastock-usa.com/…

People in this episode

Host: Alex Theuma

Guest: Mariam Hakobyan

Topics covered

• no-code development
• AI in app building
• SaaS growth strategies
• vibe code vs no-code
• Softr's journey
• challenges for SaaS founders

Keywords

• no-code
• AI
• SaaS
• app building
• Softr
• vibe code
• growth
• distribution

Mentioned in this episode

Organizations: Softr

Places: Dublin, Ireland, Austin, Texas

More episodes of The SaaS Revolution Show

• How AI is reshaping SaaS product and pricing, with Nue CEO Mark Walker · January 29, 2026 · 28 min
• 10 Years to $10M ARR: Lessons from Precoro’s Founder · January 22, 2026 · 31 min
• How You.com 10x’d MQLs with multithreaded marketing · January 15, 2026 · 34 min
• From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI · January 12, 2026 · 30 min
• How AI is changing SaaS funding with Ventech’s Audrey Soussan · November 20, 2025 · 30 min
• From NASA to nine-figure ARR: Adam Markowitz on building Drata, trust and timing in SaaS · November 13, 2025 · 32 min