Dawn Chubai: Sell Through the Screen

Dawn Chubai: Sell Through the Screen

From The Sound Off Podcast by Matt Cundill

April 8, 2026 · 42 min · Episode 497

About this episode

Dawn Chubai shares her journey from broadcasting to becoming a live selling expert.

I reconnect with multi-hyphenate broadcaster, singer, actor, and live selling expert Dawn Chubai. We start in Edmonton, where she talks about growing up, singing in backyard concerts, finding her way into PR straight out of high school, and then accidentally falling into broadcasting through her music. Dawn shares stories from her days at A-Channel/Citytv, including doing weather and traffic, musical performances, and the energy of those street-facing Jasper Avenue studios—plus a surprise visit from Paul Stanley of KISS. We follow her move to Vancouver, where she became a main host on Breakfast Television, and later to Toronto for a hugely successful run on The Shopping Channel, helping sell hundreds of millions in product. Dawn explains how that experience led to her current venture, Live Selling School, where she now teaches founders and brands how to sell confidently and authentically on live video. Connect with her to Bring Your Brand To Live! Towards the end of the show, Dawn shares some of the vinyl selections near her turntable. Here are the records she shared: Richie Kotzen - Nomad Keith Richards…

People in this episode

Host: Matt Cundill

Guest: Dawn Chubai

Topics covered

  • broadcasting
  • live selling
  • music
  • personal journey
  • entrepreneurship

Keywords

  • Dawn Chubai
  • live selling
  • broadcasting
  • music career
  • entrepreneurship

Mentioned in this episode

Organizations: A-Channel/Citytv, Breakfast Television, The Shopping Channel

Books & works: Richie Kotzen - Nomad, Keith Richards - Talk is Cheap, The 1975 - Being Funny In A Foreign Language

More episodes of The Sound Off Podcast

Explore listener stats, chart rankings, contacts and more on the The Sound Off Podcast podcast page.