Todd Hancock: Learning to Sell

About this episode

Todd Hancock returns to discuss his journey in podcasting and the strategies that led to his success.

After nearly 10 years, Todd Hancock is back. As only a select few may remember, Todd's last Sound Off appearance was on our second-ever episode. At the time, he had just been let go by CFOX in Vancouver, and was in the process of launching The Toddcast , his own podcast endeavor. With a great website and some excellent audio, there's no doubt he had about as strong of a start as one can possibly have... And now, a decade later, we're both still here. If you've ever wanted to make a living from your podcast, this is the episode for you. Todd goes into every detail that allowed him to build the 10-year legacy he has today: starting strong with a ready-made website and music focused content, the slow build to monetization through long-term local sponsors and a few big clients, his strategies for maintaining professional relationships, his constantly evolving social and video strategy, and even the digital tools he uses to simplify the nightmarish challenge of keeping your content on schedule. Even with 10-15 years of prior radio experience, he calls The Toddcast the highlight of his career. People with a passion and drive like Todd's are what makes this industry go 'round, and if…

People in this episode

Host: Matt Cundill

Guest: Todd Hancock

Topics covered

• podcasting
• monetization
• professional relationships
• content strategy
• audio production

Keywords

• podcast
• monetization
• Todd Hancock
• The Toddcast
• audio content
• sponsorship
• content strategy

Mentioned in this episode

Organizations: CFOX, SOUNDING OFF Newsletter, The Open Podcast Prefix Project (OP3)

Books & works: The Toddcast

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