The Hidden Psychology Behind "What Do You Charge?" with David Abbott - 334
About this episode
David Abbott discusses the psychology behind pricing and how to effectively communicate value to clients.
Most speakers don't have a pricing problem. They have a value communication problem. In this episode of The Speaking Club, I'm joined by pricing expert and speaker David Abbott, creator of the Platypus Pricing Process, to unpack why pricing feels so uncomfortable — and what to do about it. Because whether you're pitching a keynote, a workshop, or a programme… If your price isn't landing, it's rarely about the number. It's about how it's being framed, understood, and perceived. In this conversation, David shares practical insights to help you move beyond finger in the air fees, stop second-guessing your proposals, and start pricing in a way that reflects the value you actually bring. If you've ever hesitated when quoting your fee… or quietly adjusted it to "make it easier"… this one's for you. What you'll discover: • Why most pricing problems have nothing to do with numbers • The hidden reason your price feels "too high" to clients • What really happens when you discount (and why it's risky) • How to make your price feel safer — without lowering it • The mindset shift that changes how you approach pricing completely • What experienced professionals still get wrong about pricing •…
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