Founder Feature: The OB/GYN Formulating Pharmaceuticals for Period Care - Margo Harrison of Wave Bye
About this episode
Margo Harrison discusses her innovative approach to period care through her company Wave Bye.
In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Margo Harrison, founder and CEO of Wave Bye — a menstrual health company developing a proactive, OB/GYN-formulated treatment for period pain and bleeding. Margo is a board-certified OB/GYN, former NIH-funded academic researcher at the University of Colorado, Planned Parenthood provider, and founder of a femtech consulting firm that served over twenty venture-backed women's health companies. She brings a rare combination of clinical expertise, research credentials, and startup experience to one of the most underserved categories in consumer health. Wave Bye is not a supplement and it is not a conventional OTC pain reliever. It is a pharmaceutical-grade product designed to be taken premenstrually — before the pain and bleeding start — shifting women from a reactive approach to their period to a proactive one. With an FDA meeting on the horizon and a pipeline that could reach market as early as 2027, Margo is building something that has never existed before in the over-the-counter space. Caitlin and Margo get deeply personal in this one — from Caitlin's own experience with PCOS and the impact of Wave…
More episodes of The Startup CPG Podcast
- Investor Spotlight: Graham Garzon, Ground Force Capital — Growth Stage Investing, Business Fundamentals, and What It Takes to Build an Acquirable Brand
- Founder Feature: Bringing Froyo Back, Building in Public, and Why Pressure is a Privilege - Ashley Whalen of Chara
- #250 - Jacob Trumbull of Roaring Fork Mill: Heritage Grains, Regenerative Organic Certification, and How Startup CPG Opportunities Unlocked 700 Stores
- R&D Radio: Lara Tiro of Rebel CPG — The PB&J Framework, COGS, and How to Scale a Food Product the Right Way
- Investor Spotlight: Luba Safran of Mondelēz SnackFutures Ventures — How Corporate Venture Capital Works and What It Means for CPG Founders
- #249 - Expo Pitch Slam Recap with ChiChi Foods
Explore listener stats, chart rankings, contacts and more on the The Startup CPG Podcast podcast page.