Investor Spotlight: Luba Safran of Mondelēz SnackFutures Ventures — How Corporate Venture Capital Works and What It Means for CPG Founders
About this episode
Hannah Dittman interviews Luba Safran about corporate venture capital and its implications for CPG founders.
In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Luba Safran, Venture Capital Lead at Mondelēz International's SnackFutures Ventures — the corporate venture capital arm of one of the world's largest snack companies. Luba brings nearly a decade of experience at AB InBev, where she helped build their Disruptive Growth Organization and spent seven years doing corporate venture capital, before joining Mondelēz two years ago to lead all deal-related activity for SnackFutures Ventures. She invests at the intersection of snack innovation, enabling technology, and the evolving consumer behaviors shaping how people discover and eat snacks. SnackFutures Ventures operates with a two-sided thesis: investing in enabling technologies that make Mondelēz better, faster, and stronger, and investing in snack brands that are either aligned with Mondelēz's current core categories — cookies, crackers, bars, and baked snacks — or represent where the category is headed. Luba has a preference for companies with solidly two-digit revenues and a credible path to profitability, and she is flexible on check size, focused on meaningful equity stakes, and deeply attuned to the…
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