About this episode

Daniel Scharff interviews Keith Seiz about the rising popularity of honey in food and beverage products and its implications for brands.

In this mini episode of the Startup CPG Podcast, host Daniel Scharff sits down with Keith Seiz of the National Honey Board to unpack why honey has become one of the most in-demand ingredients in food and beverage right now - and what that means for brands and formulators looking to work with it. Keith has spent 17 years working with the National Honey Board, traveling the country to talk with food manufacturers, distillers, brewers, and bakers about how to formulate better products with honey. In that time, he's watched the conversation shift - what used to be a handful of questions about honey itself has grown into an equal mix of curiosity about honey and the honeybees behind it, as consumers pay closer attention to where their ingredients actually come from. Daniel and Keith dig into the data behind honey's rapid growth, the new product categories it's showing up in, the functional (not just flavor) benefits formulators are leaning on, and the free resources the National Honey Board offers CPG brands - from troubleshooting to ready-made product concepts. Listen in as they discuss: Why honey has become one of the hottest ingredients in food and beverage right now The consumer…

People in this episode

Host: Daniel Scharff

Guest: Keith Seiz

Topics covered

• honey
• food and beverage trends
• formulation tips
• consumer preferences
• natural sweeteners

Keywords

• honey
• CPG brands
• formulation
• consumer trends
• natural ingredients
• sweeteners
• food industry

Mentioned in this episode

Organizations: National Honey Board

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