Snakkidz - The Snack Bar Your Kids Will Actually Eat
About this episode
Steve Weiss discusses the importance of healthy snacks for kids and the founding of Snakkidz.
What if the snack in your kid's lunchbox was doing more harm than good? Ramon Vela sits down with Steve Weiss , Co-Founder of Snakkidz , for a warm and eye-opening conversation about the state of kids' nutrition, the problem with processed snacks, and the family business born from one dad's refusal to settle for the status quo. Snakkidz makes chewy, gluten-free, better-for-you snack bars for kids — no dyes, no seed oils, low sugar, and short ingredient lists — and Steve's passion for educating parents is as compelling as the product itself. * It started with a kindergarten worksheet. When Steve's son came home with a word find sponsored by junk food brands, something clicked. That moment, combined with his manufacturing cousins' vision, sparked a family business built on the belief that kids deserve better — and parents deserve the truth. * The label lesson every parent needs. Steve breaks down exactly what to look for in a kids' snack: no artificial dyes, low sugar, no seed oils, and as few ingredients as possible. Simple rules that most popular snack brands quietly fail. * Kids have to love it — or it doesn't matter. Snakkidz went back to the drawing board on early flavors…
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