#60: The 3-Phase Messaging Campaign That Fuels Sales
About this episode
In this episode, Donald Miller discusses the importance of clear messaging in marketing and how it can impact sales.
If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention? In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he…
More episodes of The StoryBrand Podcast
- #69: Will Guidara—Why Great Service Is Never an Accident
- #68: Stop Telling Your Story (It's Costing You Customers)
- #67: The Real Reason Your Business Isn't Growing
- #66: The 3 Tactical Moves That Build Customer Loyalty
- #65: How to Be More Magnetic in Conversations
- #64: Can a Clear Message Win a War?
Explore listener stats, chart rankings, contacts and more on the The StoryBrand Podcast podcast page.