He Spent 13 Years Building the Brand You Just Discovered - Sam Nebel, Co-Founder of Goodwipes

About this episode

Sam Nebel shares his 13-year journey of building Goodwipes into a leading brand in the flushable wipe market.

What does it actually take to build a consumer brand from scratch — bootstrapped, broke, and selling something nobody wanted to talk about? On this week's episode, Sam Nebel, Co-Founder of Goodwipes, sits down with Kenny to share the unfiltered 13-year journey of turning a Ziploc bag full of wipes at Florida State tailgates into the fastest-growing flushable wipe brand in the country, now on shelves at Walmart, Target, and Kroger. In this episode: Why Sam turned down a $1M acquisition offer (when they were already doing $1M+ in sales) The credit card hacks, merchant cash advances, and "sharky" financing tricks that kept them alive early on How a rebrand done entirely in-house launched them into retail dominance The Olipop collab, Wet January campaign, and why going all-in on partnerships actually works What 13 years of an "accordion body" and entrepreneurial grind taught Sam about mental health and staying in the game If you think overnight success is real, this episode will change your mind. Follow Goodwipes: @goodwipes on all platforms | Available at Walmart, Target, Amazon & Kroger This episode is sponsored by Celsius. Visit @celsiusofficial on Instagram to see all of…

People in this episode

Host: Kenny Santucci

Guest: Sam Nebel

Topics covered

• consumer brand building
• entrepreneurship
• mental health
• retail dominance
• financing strategies
• partnerships

Keywords

• Goodwipes
• entrepreneurship
• consumer brand
• retail
• financing
• mental health
• partnerships
• acquisition

Sponsors

Celsius, Marek Health

Mentioned in this episode

Organizations: Goodwipes, Walmart, Target, Kroger

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