About this episode

Kenny Santucci interviews Jake Heyen about his journey in the fitness industry and the trends shaping it.

This week Kenny Santucci sits down with Jake Heyen — the fitness industry analyst and founder of Wellworthy who blew up on Instagram by delivering no-BS, news-style breakdowns of the brands, events, and trends shaping health and fitness culture. Jake shares the full story: from studying finance and statistics in college, to building a workout subscription platform during COVID, to joining Playbook as Director of Operations — and ultimately growing one of the most trusted voices in the fitness media space. In this episode, we get into: How Jake built his audience from zero with a completely different content style Why he almost quit before realizing it was actually working The brands he thinks are absolutely crushing it right now His take on the biggest fitness trends: community gyms, HYROX-style events, home health tech, and the rise of strength culture for women Why he turned down every podcast — until this one Whether you're a fitness entrepreneur, creator, or just obsessed with the industry, this episode is packed with real insight from someone who's been behind the curtain. CONNECT: Follow Jake: @jakeheyen Follow Kenny: @kennysantucci Follow Strong New York: @strongnewyork…

People in this episode

Host: Kenny Santucci

Guest: Jake Heyen

Topics covered

• fitness industry
• entrepreneurship
• health trends
• social media
• content creation

Keywords

• fitness trends
• health culture
• entrepreneur
• social media
• content style

Sponsors

Celsius, Marek Health

Mentioned in this episode

Organizations: Wellworthy, Playbook

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