The Shadow | Ep. 02: "I'm Not a Salesperson"

About this episode

This episode explores the misconceptions of selling and how to shift from seeking approval to offering advocacy in booking conversations.

Send us Fan Mail She took every bad experience you've ever had with being sold to, packed it into one word, and handed it back to you as a personality trait. Now your integrity and your income are direct opposites. And she made it feel principled. In this episode, we dismantle the mechanism, and rebuild what selling actually is for someone who believes in what she offers. The shift from seeking approval to offering advocacy changes everything about a booking conversation. Every quality that m...

People in this episode

Host: Cat Ford-Coates

Topics covered

• sales
• integrity
• booking conversations
• advocacy
• entrepreneurship

Keywords

• salesperson
• integrity
• booking
• advocacy
• entrepreneurship

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