Why You’re Still Optional (And Undercharging) - Even with Premium Work
About this episode
In this episode, Cat Ford-Coates discusses why talented photographers often undercharge and how positioning affects their sales process.
Send us Fan Mail You’re not undercharging because you don’t know your value. You’re undercharging because your message and sales process haven’t caught up with your evolution. If you're creating content every day, testing price points, running ads, and still attracting hesitant buyers who need convincing, you're not dealing with a sales issue. You're facing a positioning leak. In this episode, I reveal why so many talented, visionary photographers stay stuck in $3K to $5K months, even while p...
More episodes of The Studio Takeover Podcast
- The Shadow | Ep. 03: "My Market Wont Pay That"
- The Shadow | Ep. 02: "I'm Not a Salesperson"
- The Shadow | Ep. 01: "I'm Not Ready Yet"
- Creative Authority Embodied with Rachna Ratti Randev
- The Invisible Ceiling That’s Capping Your Revenue
- The Power of Connecting Your Photography to Your Heart with Stef Graston
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