Why You’re Still Optional (And Undercharging) - Even with Premium Work

About this episode

In this episode, Cat Ford-Coates discusses why talented photographers often undercharge and how positioning affects their sales process.

Send us Fan Mail You’re not undercharging because you don’t know your value. You’re undercharging because your message and sales process haven’t caught up with your evolution. If you're creating content every day, testing price points, running ads, and still attracting hesitant buyers who need convincing, you're not dealing with a sales issue. You're facing a positioning leak. In this episode, I reveal why so many talented, visionary photographers stay stuck in $3K to $5K months, even while p...

People in this episode

Host: Cat Ford-Coates

Topics covered

• pricing strategy
• sales process
• photography business
• positioning
• value perception

Keywords

• undercharging
• sales
• photographers
• value
• business growth

More episodes of The Studio Takeover Podcast

• Shadow Series: The Overturning · May 11, 2026 · 30 min
• The Shadow | Ep 04: "I'm Not Good with the Business Side" · May 4, 2026 · 13 min
• The Shadow | Ep 6: “If I Raise My Prices I’ll Lose My Clients” · May 4, 2026 · 11 min
• The Shadow | Ep 5: “A Full Calendar Is The Perfect Alibi” · May 4, 2026 · 14 min
• The Shadow | Ep. 03: "My Market Wont Pay That" · April 27, 2026 · 14 min
• The Shadow | Ep. 02: "I'm Not a Salesperson" · April 27, 2026 · 17 min