The Shadow | Ep. 03: "My Market Wont Pay That"

About this episode

The episode discusses the misconceptions around market pricing and the influence of perceived data on business decisions in the photography industry.

Send us Fan Mail She handed you an entire geography to hide behind. The market lie is the Shadow's most sophisticated move, because it sounds like data. Like research. Like you're being responsible and grounded and pragmatic about your reality. But let's look at how that data was actually collected. There is a photographer in your market right now charging what you want to charge. You know exactly who she is. You've been watching her for two years and telling yourself she's the exception. She...

People in this episode

Host: Cat Ford-Coates

Topics covered

• market perception
• pricing strategy
• photography industry
• data analysis
• entrepreneurship

Keywords

• market lie
• pricing
• photographer
• data collection
• entrepreneurship

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