Black Friday Email Marketing for Family Photographers w/ Allison Hardy
About this episode
Dolly DeLong interviews email strategist Allison Hardy about effective Black Friday email marketing strategies for family photographers.
Guess what percentage of a recent course launch came straight from a waitlist? 78 percent. In this episode, I'm sitting down with email strategist Allison Hardy to spill the tea on exactly how she built that number, and why your email list might be sitting on more Black Friday potential than you realize. Allison is an email strategist who helps business owners write highly strategic email funnels that actually sell, whether that's a course, a membership, a VIP day, or a coaching program. She's a returning guest speaker for our 2026 Black Friday Summit, and in this conversation she breaks down her exact waitlist strategy, the biggest misconception people have about Black Friday prep, and how service providers (not just digital product sellers) can use this same approach to fill their slowest months. What you'll hear in this episode The biggest misconception about Black Friday email marketing (and why waiting until November is costing you sales) The real difference between an email list that just sits there and one that's actually primed to buy The three things that made Allison's waitlist convert at 78 percent And SO MUCH MORE! Resources & Links Mentioned In This Episode ▸…
More episodes of The Systems and Workflow Magic Podcast
- Your Client Process Should Not Live In Your Head
- The December You Get Is Decided in September
- Black Friday IS for Family Photographers (Here's Your Version)
- The Black Friday Plan I Am Building Right Now
- STOP Copying Everyone Else's Black Friday Strategy
- Black Friday Priming Secrets From The KS Agency
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