The Systems and Workflow Magic Podcast
The Systems & Workflow Magic Podcast is hosted by Dolly DeLong, a Nashville-based family photographer and systems-driven marketing educator for family photographers.Are you a family photographer who wants to stay consist...
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On the show
- Allison Hardy1 ep
- Megan Moore1 ep
- Riley1 ep
Also: Samantha, Rebekah Read, Megan Lanford
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- 🇮🇪Ireland · Marketing#1528.2K to 101K
- 🇿🇦ZA · Marketing#1557.8K to 95K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
16K to 196K🎙 Weekly cadence·223 episodes·Last published 4d ago - Monthly Reach
Unique listeners across all episodes (30 days)
32K to 392K🇺🇸71%🇮🇪15%🇿🇦14% - Active Followers
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18K to 216K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
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| 10/19/26 |  The Pre-Session Routine That Saves My Busy Season | Picture it: it’s Wednesday night of a packed October week, minis are on Saturday, and you can’t remember if you texted those families. Then Saturday rolls around, and your camera battery is sitting at 12%. Crap...you forgot to charge your batteries because your mind is frazzled! This episode is for that scenario, and for the overwhelm behind it. I’m walking you through the exact pre-session routine I follow before every single family session, mini or full, so your busy season feels calm instead of chaotic. You can watch it on YouTube or listen right here on the podcast. Grab the printable checklist too, so you never have to rely on your memory again! You should have an SOP!Why am I talking about this now? After many busy seasons, I’ve learned your client experience is only as good as your busiest week. When you’re slammed in September, October, and November, it’s easy to send one family a detailed reminder and forget to text the next one. Those families don’t know you’re tired. They only know what they received.▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/pre-session-checklist-family-photographers/▸ Grab the FREE Pre-Session Checklist (printable PDF): https://systemsandworkflowmagic.com/pre-session-checklist-for-family-photographersConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and lovepre-session checklist for family photographers, family photography client experience, session prep routine for photographers, mini session prep checklist, family photographer busy season tips, Dubsado reminder email for photographers, client reminder text for photo session, photography workflow SOP, how to prepare for a family photo session, backup camera for photographers, camera gear checklist for sessions, solo family photographer systems, photography client communication, CRM automation for photographers, behind the scenes B-roll for photographers, family photographer fall mini sessions, kids snacks for photo sessions, Nashville family photographer, photography business systems, consistent client experience Hosted on Acast. See acast.com/privacy for more information. | 30m 10s | ||||||
| 10/12/26 |  What to Outsource First as a Family Photographer (Featuring OWL: Outsourcing With Love) | Nobody will care about your business as much as you do. True. But that doesn't mean nobody will care at all. This week I'm sitting down with Hannah Allen, owner of Outsourcing with Love, to talk about how family photographers can start handing off parts of their business without living out one of those horror stories we've all heard. What you'll hear in this episodeWhy the middle of busy season is the smartest time to start planning your outsourcing, even though it feels backwardHannah's "start with what you dread" rule for picking your first handoff The first thing I outsourced while pregnant with Jack, and what four years with my bookkeeper has meant for my businessAnd so much more! ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/outsourcing-for-family-photographers/▸ The Family Photographer's Marketing Society, my monthly membership where I hand you a marketing plan every Thursday: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Outsourcing with Love directory: https://outsourcingwithlove.com/Connect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and loveoutsourcing for family photographers, what to outsource first photography business, how to hire a virtual assistant for photographers, Outsourcing with Love, Hannah Allen outsourcing, outsourcing photo editing, outsourcing bookkeeping for photographers, outsourcing blog posts photographers, how to train a virtual assistant, writing SOPs for photographers, Loom videos for SOPs, Buy Back Your Time Dan Martell, how much to pay a virtual assistant, solo photographer hiring help, contractors for small business, AI vs human outsourcing, Q4 planning for family photographers, backend systems for photographers, Outsource Assist app, photography business operations Hosted on Acast. See acast.com/privacy for more information. | 38m 07s | ||||||
| 10/5/26 |  No Digital Product? Grow Your Email List Anyway (3 Ideas For Family Photographers) | You don't sell courses. You don't sell PDFs. You sell sessions, and every email list tip online seems to assume you have a shop tab full of digital products. In this episode, I'm spilling the tea on three ways family photographers can grow an email list when all you have to sell are sessions (like THAT is the only thing you do!!!)I'm talking about this because I see it all the time. Photographers who want a stronger email list keep getting advice built for online educators, myself included. If sessions are your one and only product, these three local collaboration ideas put you in front of the families you want to photograph, and none of them require you to start a podcast or YouTube channel. Grab a notebook, because your action step has a deadline of the end of this week.What you'll learn in this episodeThe local vendor giveaway setup that hands you a segmented list of moms during the exact season they're thinking about photosWhich local businesses make the best giveaway partners (hint: none of them hold a camera)The giveaway mistake I made years ago that had a family coming back to cash in a session two years laterAND SO MUCH MORE!!!!Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/grow-email-list-family-photographer/▸ The Family Photographer's Marketing Society, my monthly membership where I hand you a marketing plan every Thursday: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and lovegrow email list family photographer, how to grow email list without digital product, email list building for photographers, email marketing for family photographers, local vendor giveaway photography, photography giveaway terms and conditions, guest blog swap for photographers, local collaborations for photographers, how to get on local podcasts, pitching local news as a photographer, lead magnet ideas for photographers, Flodesk for photographers, holiday giveaway marketing for photographers, marketing for service based photographers, family photography marketing ideas, grow email list service business, photographer collaboration marketing, The Legal Paige contracts for photographers Hosted on Acast. See acast.com/privacy for more information. | 16m 35s | ||||||
| 9/28/26 |  Why Your January Is Empty (And How to Fix It) (PART 3) | Your December roster (aka your clients) were decided back in September (because of marketing). That means right now, in September, you're deciding what February looks like. If your marketing falls apart every October and January shows up with an empty calendar, you don't have a time problem or a discipline problem. You have a decision problem, and that's much easier to fix. I promiseThis is Part 3 of my September marketing series for family photographers, and it is the one that holds the other two up. In Part 1 we covered the three layers of a marketing system. In Part 2, we covered the 4C Framework and what goes inside those layers. Today I am walking you through the marketing rhythm that keeps both of them alive during your busiest, messiest, most over-committed season of the year.I am also spilling the tea on what this looks like in my own business right now!!!!What you'll hear in this episodeWhy marketing is the first thing to fall off your list in busy season (and why it has nothing to do with how hard you work)The reason 70 of your 90 marketing minutes disappear before you write a single captionHow to pick your weekly marketing day, and why the day you choose does not matter one bitThe three separate jobs hiding inside the word "marketing," and why doing them at 9:47 pm on a Sunday makes your brain stall outWhat I do in 20- and 30-minute pockets now that batching a full month is off the table for meAND SO MUCH MORE!Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/family-photography-marketing-plan/▸ The Family Photographer's Marketing Society, my monthly membership where I hand you a marketing plan every Thursday: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and lovemarketing plan for family photographers, weekly marketing rhythm for photographers, busy season marketing photographers, why my january is empty photography, slow season marketing for photographers, batching content for photographers, marketing cadence for solo photographers, how to market a photography business consistently, family photography business marketing tips, 4c framework for photographers, email marketing for family photographers, instagram marketing for family photographers, family photographers marketing society, marketing systems for creative businesses, photography marketing during maternity leave, how far ahead to market photography sessions, minimum viable marketing plan photographers, marketing for busy mom photographers, nashville family photographer educator Hosted on Acast. See acast.com/privacy for more information. | 27m 24s | ||||||
| 9/21/26 |  You're Not Out of Content Ideas, Family Photographer | It's 9:47 PM on a Sunday night. You open Instagram, tap the plus button, type three words into the caption box, delete them, and somehow end up two hours deep in another photographer's feed with nothing posted. Friend, you are not out of ideas, and you are not uncreative. You're asking yourself the wrong question, and in this episode (watch it on YouTube or listen right here on the podcast) I'm spilling the tea on the question I want you to ask instead.This is part two of my September marketing series. In part one, we diagnosed what keeps you from a consistent marketing system. Today, I'm walking you through why "What should I post?" freezes your brain, and how my 4C Framework (Connect, Clarify, Celebrate, and Call to Action) shrinks your options from infinity down to four, each tied to a stage of your client journey. I'm talking about this because almost every family photographer I teach posts one type of content on repeat, and it leaves gaps in how she talks to future clients.What you'll learn in this episodeWhy "What should I post?" has unlimited answers, which means it has zeroThe smaller question that turns a frozen Sunday night into a decision your tired brain can makeThe one job your Connect content has (hint: it isn't selling, and it isn't teaching)How to write Clarify content that answers the questions moms wonder about but never DM youWhy posting nothing but galleries and testimonials leaves holes in your client journeyThe three pieces every call to action needs, and what happens when one goes missingA 10 to 15 minute homework audit of your last 12 Instagram postsAND SO MUCH MORE!Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/content-ideas-for-family-photographers/▸ The Family Photographer's Marketing Society, my monthly membership where I hand you a marketing plan every Thursday: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and lovecontent ideas for family photographers, what should I post as a photographer, Instagram content for family photographers, 4C Framework marketing, content pillars for photographers, family photographer marketing plan, Instagram caption ideas for photographers, client journey marketing for photographers, content planning for photographers, how to market a family photography business, top of funnel marketing for photographers, educational content for photographers, testimonial posts for photographers, call to action for photographers, weekly content rotation, Family Photographers Marketing Society, marketing consistency for photographers, September marketing for family photographers Hosted on Acast. See acast.com/privacy for more information. | 27m 31s | ||||||
| 9/14/26 |  Why Your Family Photography Marketing Keeps Falling Apart | You made the color-coded content calendar back in January. Then an inquiry came in, one of your kids spiked a fever, three galleries landed in your queue, and you needed to prep a mini session day. Somewhere in the middle of all of that, the calendar stopped existing. You did not decide to quit. You just stopped, and a few weeks later you opened Instagram, saw you hadn't posted in eleven days, and felt that low-grade guilt settle in your chest.Before you go one more minute thinking this is a you problem, I want to say something. You do not have a discipline problem; you are not lazy, and you are not bad at marketing. What you have is a marketing plan without a marketing system behind it, and those two things are not the same thing at all. A plan is a list of what you hope to do. A system is a structure that holds you up when your life gets loud, and if you are a family photographer heading into busy season, your life is about to get very loud.This episode is part one of a three part September series. In it, I break down the three layers every family photography marketing system needs, why running your entire business on one of them is wearing you out, and a 20-minute audit that will show you which layer you have been ignoring the longest.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/family-photography-marketing-system/▸ The Family Photographer's Marketing Society, my monthly membership where I hand you a marketing plan every Thursday: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and lovefamily photography marketing system, marketing for family photographers, marketing plan vs marketing system, SEO for photographers, blogging for family photographers, email marketing for photographers, Instagram marketing for photographers, marketing cadence for photographers, photography business systems, solo photography business, content batching for photographers, family photographer podcast, systems and workflow magic Hosted on Acast. See acast.com/privacy for more information. | 21m 17s | ||||||
| 9/7/26 | client workfloworganization systems+4 | — | — | — | client processDubsado+5 | — | 34m 03s | ||
| 8/31/26 | business planningphotography+3 | — | — | — | December sessionsphotography business+3 | — | 35m 13s | ||
| 8/24/26 | Black Friday marketingfamily photography+3 | — | — | — | Black Fridayfamily photographers+3 | — | 26m 37s | ||
| 8/17/26 | Black Friday planningmarketing strategies+3 | — | blackfridaysummit.com | — | Black Fridaymarketing+5 | — | 25m 49s | ||
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| 8/10/26 | email marketingBlack Friday+3 | Allison Hardy | Black Friday Summitsystemsandworkflowmagic.com+1 | — | email funnelsBlack Friday potential+3 | — | 22m 10s | ||
| 8/3/26 | Black Friday marketingminimalist marketing+3 | Megan Moore | Black Friday Summit | British Columbia | Black Fridaymarketing strategy+3 | — | 37m 13s | ||
| 7/27/26 | Black Friday planningservice providers+3 | RileySamantha | KS AgencyBlack Friday Virtual Summit+1 | — | Black Fridaylaunch+4 | — | 21m 35s | ||
| 7/20/26 | marketing automationcontent planning+3 | — | — | — | marketingcontent creation+7 | — | 23m 38s | ||
| 7/6/26 | SEOcontent distribution+4 | Rebekah Read | SquarespaceYouTube+4 | — | SEOcontent system+5 | — | 29m 59s | ||
| 6/29/26 | travel points systemfamily photography+4 | Megan Lanford | Points Too Paradise | Universal Studios OrlandoFlorida+2 | travel pointsfamily vacations+5 | — | 41m 08s | ||
| 6/22/26 |  Your Santa Mini Sessions Need These 3 Things | I sat down with Santa Scott himself for this one, and yes, I mean a real, professional Santa Claus with 51 years of experience. If you're a family photographer thinking about adding Santa minis to your holiday lineup this year (or making them run smoother than last year), this episode is packed with behind-the-scenes insight you won't find in a Facebook group thread.Santa Scott has been portraying Santa Claus for over five decades, starting at age 16 when he suited up for a little girl whose kindergarten teacher told her Santa wasn't real. He now works with multiple family photographers across Middle Tennessee and brings professional training, intentional presence, and a whole lot of Christmas magic to every session.What you'll hear in this episodeThe origin story behind Santa Scott's 51-year careerHow to find a trusted, reliable Santa in your area, and yes, Facebook groups CAN be helpfulGreen flags and red flags to watch for when hiring a Santa for your sessionsWhy Santa believes he works for three people, and how that mindset changes everythingThe exact time slot sweet spot for Santa sessions (hint: 5-minute slots are rough)The biggest mistakes family photographers make when running holiday sessionsSanta's go-to strategy for warming up a nervous, crying child (it involves toys on the floor)How to price your Santa minis so you cover real costs and still stay profitableThree action steps to take right now if you want Santa minis on your fall calendarResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/santa-mini-sessions-for-photographers/▸ The Santa Mini Session Marketing Playbook (no code necessary): https://systemsandworkflowmagic.com/santa-mini-session-marketing-playbook (no coupon code needed)▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Santa Scott:📱 Instagram: @santa_scott_tn 💻 Website: https://tn-santascott.com/ 📧 Email: [email protected] with Me (Dolly DeLong Education)💻 Website 📱Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.Santa mini sessions for family photographers, how to hire a Santa for mini sessions, Santa mini session planning, Christmas mini session tips for family photographers, how to find a professional Santa, Santa mini session pricing, holiday mini sessions for photographers, Santa session workflow, Christmas mini session marketing, family photographer holiday sessions, how to run Santa minis, Santa mini session systems, booking Santa for photography sessions, family photography Christmas minis, professional Santa for photographers, holiday session planning for photographers, Santa mini session mistakes to avoid Hosted on Acast. See acast.com/privacy for more information. | 30m 03s | ||||||
| 6/15/26 |  How to Build an SEO System as a Solo Family Photographer w/ Brittany Herzberg | You know SEO matters for your photography business. You have heard it a hundred times. But every time you sit down to actually do it, you freeze up, second-guess yourself, and end up scrolling Instagram instead. Sound familiar?In this episode, I'm sitting down with SEO strategist Brittany Herzberg to break down how to build an SEO system you can actually maintain as a solo family photographer. Brittany is the creator of the SEO and Grow method and the host of the Basic B podcast. She went from being a massage therapist who could barely make rent to accidentally discovering that SEO was the reason clients were finding her online. Now she teaches established entrepreneurs how to stop chasing clients on social media and start getting found on Google. She also serves as the SEO strategist inside The Family Photographer's Marketing Society, where she teaches foundational SEO skills to our members every single month.What you'll hear in this episodeWhy family photographers get stuck between knowing SEO matters and actually doing itA realistic monthly SEO routine that takes one to six hours (not one to six hours per week)How to plan a quarter of blog content using just two types of postsThe one URL mistake that is costing you keyword space on Google (and how to fix it)Why renaming your image files before uploading is one of the fastest SEO winsHow to turn a basic gallery blog post into an actual SEO assetWhat AI search (GEO, AEO) actually means for family photographers (spoiler: your starting point has not changed)The 15-minute exercise to do before you ever touch keyword researchHow SEO maintenance mode works without draining your energyResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-build-seo-system-family-photographer/▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Check out the SEO Sprint HERE: https://brittanyherzberg.com/5-day-seo-sprint-intensiveConnect with Brittany Herzberg💻 Website📱Instagram⚡️Free SEO Resource🔗The 5 Day Sprint SEO Intensive: https://brittanyherzberg.com/5-day-seo-sprint-intensiveConnect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.SEO for family photographers, SEO system for photographers, blogging for photographers SEO, family photographer blog strategy, how to do SEO as a photographer, simple SEO routine for photographers, image SEO for photographers, alt text for photography blogs, URL slug SEO tips, AI search for family photographers, GEO for photographers, keyword research for photographers, SEO maintenance for small business, blog content planning for photographers, photography marketing systems, quarterly blog plan photographers, Google Search Console for photographers, SEO strategist for photographers, photography business marketing tips Hosted on Acast. See acast.com/privacy for more information. | 41m 20s | ||||||
| 6/8/26 |  5 AI Prompts to Build Your Photography Business SOPs | You know that moment when a new inquiry hits your inbox, and you freeze? Not because you don't want to respond, but because you can't remember what you said last time, whether you should mention pricing, or where that one email template went? Yeah. That's what happens when your entire business lives in your head.In this episode, I'm walking you through five specific AI prompts you can use today to build out the SOPs your family photography business has been missing. We're talking your client inquiry response, your session prep workflow, your gallery delivery process, your review and referral request system, and your content batching workflow. I give you the exact prompt language, what you should get back from AI, and how to personalize each draft so it sounds like you and not like a robot wrote it.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/ai-prompts-family-photographers-sops/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.AI for family photographers, AI prompts for photographers, SOPs for family photography business, standard operating procedures photographers, client inquiry SOP photographer, gallery delivery workflow, content batching for photographers, AI tools for small business, how to write SOPs with AI, photography business systems, backend systems for photographers, marketing workflow family photographers, photography business organization, AI first draft not final voice, documenting photography workflows Hosted on Acast. See acast.com/privacy for more information. | 30m 15s | ||||||
| 6/1/26 |  The Marketing Most Family Photographers Are Skipping | A mom finds you on Instagram. She loves your work. She visits your website. And then she closes the tab, finishes making dinner, and two months later books a different photographer in your city. Sound familiar? That is not a portfolio problem. That is a middle-of-the-funnel marketing problem. And in this episode, I am breaking down five strategies you can start using this week to stop losing warm leads and start building the kind of trust that actually turns followers into booked clients. What you'll learn in this episodeWhy your potential clients are staying in the "consideration phase" longer than ever (and what the trust recession means for family photographers)The one marketing asset you own that Instagram can never take away from youHow to create a lead magnet that builds real trust before a family ever reaches outWhy a single blog post will outperform your best reel for yearsThe simple follow-up sequence that keeps warm inquiries from ghosting youHow to build a repeatable marketing cadence that does not burn you outWhich strategy to start with first (spoiler: pick one, not all five)Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/middle-of-funnel-marketing-family-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.middle of funnel marketing for photographers, why clients don't book family photographers, trust recession photography, email marketing for family photographers, lead magnet ideas for photographers, SEO blogging for family photographers, how to follow up with photography leads, marketing cadence for photographers, how to book more family photo clients, warm leads photography business, family photographer marketing strategy, consistent marketing for photographers, Dubsado for photographers, Flodesk email marketing photographers, photography client trust building, marketing systems for family photographers, family photographers marketing society, blogging visibility system photographers Hosted on Acast. See acast.com/privacy for more information. | 22m 04s | ||||||
| 5/25/26 |  SEO for Family Photographers: How To Rank On Google | If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for your family photography business, why it has become one of the top inquiry sources for photographers who actually invest in it, and the three things you can do this week to start showing up on Google. This is a solo episode, and I'm talking about this because I keep seeing the same pattern: family photographers with beautiful websites and zero visibility on Google. The families searching for a photographer in your city right now are not scrolling Instagram. They are typing into Google. And they are ready to book. So let's make sure they can find you.What you'll learn in this episodeWhy SEO is now one of the top inquiry sources for family photographers (not Instagram, not referrals)How your Google Business Profile acts as a second website and what to do with it todayThe stats behind why fresh Google reviews outperform stale ones from two years agoWhy blogging is the engine of your SEO strategy and the types of blog topics families are actually searching forThe difference between renting attention on Instagram and owning visibility on GoogleA full step-by-step workflow for writing and publishing one keyword-focused blog post this weekHow the same content that ranks on Google also positions you to be recommended by AI search tools like ChatGPT and PerplexityResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Dubsado (get 30% OFF with my affiliate link): https://systemsandworkflowmagic.com/dubsado-coupon-code ▸ Flodesk (get my affiliate discount here): https://systemsandworkflowmagic.com/flodesk-discount-code Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.seo for family photographers, seo for photographers, google business profile for photographers, blogging for family photographers, seo tips for photographers, how to rank on google as a photographer, marketing for family photographers, family photographer marketing tips, seo keywords for photographers, blogging for photography business, family photography business marketing, how to get found on google as a photographer, google reviews for photographers, local seo for photographers, family photographer visibility, seo blog post workflow for photographers, ai search for photographers, how families find photographers on google Hosted on Acast. See acast.com/privacy for more information. | 22m 19s | ||||||
| 5/18/26 |  What to Post on Instagram as a Family Photographer (Full Week Planned) | If you have ever opened Instagram, stared at the screen for three minutes, and then closed the app because you had no idea what to post... this episode is your permission slip to stop winging it.In this episode, I am building you an entire week of Instagram content in real time. Five posts. Five days. Hooks, captions, and CTAs mapped to the client journey using my 4C Method (Connection, Clarify, Celebration, Call to Action). You can watch me walk through this step by step on YouTube (linked in the blog post below) or listen right here on the podcast. Either way, you are walking away with a plan.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/what-to-post-on-instagram-as-a-family-photographer-this-week/▸ The Family Photographer's Marketing Society ($40/month, cancel anytime): https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Blogging and Organic Visibility System: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube▸ Free Instagram Post Templates for Family Photographers: https://systemsandworkflowmagic.com/instagram-posts-for-family-photographers ▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Business Tools I Recommend: https://systemsandworkflowmagic.com/business-toolsThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.instagram content plan for family photographers, what to post on instagram as a family photographer, 4C method for photographers, weekly instagram plan for photographers, family photographer instagram strategy, instagram post ideas for photographers, social media marketing for family photographers, content batching for photographers, instagram carousel ideas for photographers, family photography marketing tips, how to book more photography clients, instagram reels for family photographers, client journey instagram content, instagram call to action for photographers, family photographer marketing systems, weekly content plan for photographers, marketing consistency for photographers, instagram SEO for photographers Hosted on Acast. See acast.com/privacy for more information. | 22m 16s | ||||||
| 5/11/26 |  How Families Actually Find and Book Family Photographers in 2026 | If your marketing plan is "post a pretty photo on Instagram and hope families find me"... we need to talk. I spent the last several months looking at the actual data on how families are finding and hiring family photographers right now in 2026, and the path they take from "we need family photos" to "take my money" looks nothing like what worked in 2022 or 2023. In this episode (which you can also watch on YouTube), I'm walking you through each stage of the modern client journey so you can see exactly where to show up, what families are looking for at each step, and which marketing channel has the highest ROI.Spoiler: it's probably not the one you think.I've been running my own Nashville-based family photography business since 2018 and leading the Family Photographers Marketing Society for over a year and a half. I'm not just teaching theory here. I am booking families while I teach other family photographers how to do the same through backend systems, workflows, and a consistent marketing cadence.What you'll learn in this episodeWhy the client journey has gotten longer (and what HoneyBook and AfterShoot data actually say about it)The mix of channels families are using to find photographers right now, and why it's no longer just one platformHow Instagram shifted from a booking tool to a validation tool, and the three questions families are answering when they check your feedWhy SEO is now generating more inquiries than Instagram for photographers who invest in itThe consideration stage: why families follow 3-7 photographers before booking, and how to stay top of mindWhat finally pushes a family from "following" to "filling out your contact form."Why a 500-person email list outperforms 5,000 Instagram followers (the numbers are wild)The 4C Method for creating content at every stage of the client journey without burning outResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-families-find-book-family-photographers/▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.how families find family photographers, marketing for family photographers, family photographer client journey, SEO for family photographers, email marketing for photographers, Instagram for family photographers, Google Business Profile photographers, how to book more photography clients, family photography marketing strategy, 4C method marketing, consideration stage family photography, client journey for photographers, lead magnets for family photographers, marketing systems for photographers, family photographer booking tips, multi-channel marketing photographers, photography marketing membership Hosted on Acast. See acast.com/privacy for more information. | 20m 15s | ||||||
| 5/4/26 |  Your AI Writes Terrible Content Because You Skipped This | What if I told you that one single blog post could fuel your email newsletter, your Pinterest pins, your Instagram, your Facebook, your LinkedIn, AND your Google Business Profile update for the entire week? That is exactly what I'm breaking down in this episode of the Systems and Workflow Magic Podcast, and yes, you can watch the full training on YouTube or listen right here.Most family photographers I talk to are either spending way too many hours creating content from scratch for every platform, or they're frozen because the overwhelm won the battle that week. Both of those problems point to the same root issue: the way most of us have been taught to create content is broken. So today, I'm walking you through my entire AI-powered content repurposing system, starting with the foundation that makes it all work (your brand voice guidebook) and ending with a real-life example of what one week of marketing looks like when you have a system behind it.What you'll learn in this episodeWhy most photographers get generic, robotic AI output (and the one thing they skipped that caused it)How to build a brand voice guidebook that trains your AI to sound like YOU, not a content robotThe six marketing outputs you can create from a single blog post each weekWhy your blog post is the centerpiece of your marketing ecosystem (and not Instagram)How 52 blog posts can turn into 350+ pieces of marketing content in a yearAnd so much more!Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/the-ai-marketing-system-every-family-photographer-needs/▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.AI content repurposing for photographers, brand voice guidebook AI, how to use AI for marketing family photography, blog to social media workflow, one blog post full week marketing, AI marketing system family photographers, Google Business Profile for photographers, Pinterest marketing photographers, content batching AI, blog post marketing system, family photographer marketing workflow, AI trained on brand voice, weekly marketing system photographers, content repurposing small business, Claude AI for business, ChatGPT for photographers, local SEO family photographers Hosted on Acast. See acast.com/privacy for more information. | 35m 03s | ||||||
| 4/27/26 |  How to Stop Wasting Money on Courses You Never Use as a Family Photographer | Be honest with me for a second. How many courses or memberships are sitting in your hard drive, your email, or your Google Drive right now... untouched? If your hand just went up, welcome. You are in very good company. In this episode (which you can watch on YouTube or listen to right here), I'm putting on my counseling hat (yes, I have a master's in mental health counseling, and no, I won't invoice you 😆) to walk through the five real reasons you're not using the education you've already paid for and the five steps to reengage this week.This is not a lecture. This is not me wagging my finger at you. This is a real conversation about the gap between purchasing education and actually using it. I've been guilty of this too, and I want us to work through it together so we can stop leaving money on the table and start making progress in our businesses.What you'll hear in this episodeWhy motivation is the worst long-term fuel for using your courses (and what to rely on instead)The real reason you logged into that membership once, poked around, and then ghosted itHow overwhelm tricks your brain into closing all the tabs before you even startThe missing piece that has nothing to do with willpower and everything to do with a systemAnd So Much More!Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/photographers-not-using-online-courses/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with me to be your 1:1 marketer for your family photography business!Connect with Me (Dolly DeLong Education)💻 Website📱Instagram🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.unused courses family photographers, why I'm not using my membership, how to reengage with online courses, course overwhelm photographers, photographer continuing education, implementing what you buy, marketing membership for photographers, guilt about unused courses, family photographer business growth, scheduling learning time photographers, photography business systems, course implementation tips, membership overwhelm small business, family photographer marketing society, stop wasting money on courses, photographer mindset business, continuing education family photographers Hosted on Acast. See acast.com/privacy for more information. | 31m 55s | ||||||
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Chart history for The Systems and Workflow Magic Podcast
Peaked at #152 in Ireland, currently #152 in Ireland.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Ireland | — | #152 | #152 | — |
| South Africa | — | #155 | #155 | — |
Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.