Black Friday IS for Family Photographers (Here's Your Version)
About this episode
Dolly DeLong discusses how family photographers can effectively leverage Black Friday without resorting to discounting their services.
Check your inbox. I bet there is a Black Friday email sitting in there right now from a course creator, a template shop, or a digital product seller, and I bet you skimmed it and archived it and thought "well, that's nice for them." Then you closed the tab and counted yourself out of Black Friday for another year. In this episode, I am making the case that Black Friday is for you as a family photographer, and no, it does not involve slashing your session prices. I am talking about this in the middle of August on purpose. Every year I watch family photographers ignore Black Friday until the Wednesday before Thanksgiving, then panic-post a mini session discount they never wanted to offer at a price they never wanted to charge. That is not a Black Friday problem. That is a missing system problem, and August is when you fix it. What you'll learn in this episode Why the version of Black Friday in your head (giant red banner, 70% off, JCPenney doorbusters) was never built for a service provider The math that makes the course creator model fall apart the second a photographer copies it Four reasons Black Friday is worth your time, even with a small email list Why a warm list of 200…
More episodes of The Systems and Workflow Magic Podcast
- Your Client Process Should Not Live In Your Head
- The December You Get Is Decided in September
- The Black Friday Plan I Am Building Right Now
- Black Friday Email Marketing for Family Photographers w/ Allison Hardy
- STOP Copying Everyone Else's Black Friday Strategy
- Black Friday Priming Secrets From The KS Agency
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