The $10M Salon Formula with Kati Whitledge
About this episode
Terra Harvell interviews Kati Whitledge about the challenges and strategies for scaling a salon in today's market.
In this episode of The Terra Harvell Show™, Terra sits down with Kati Whitledge, founder and CEO of Maya and host of Beyond the Technique, for a powerful conversation on what it really takes to scale a salon in today’s market. Terra and Kati unpack the hard truths about scaling through people, why empty chairs are a leadership problem, and how marketing, data, and automation are changing the future of our industry. This episode covers: · Why 97% of salons fail and what separates the ones who scale · The retention crisis in beauty and how to fix it · How to create predictable client demand instead of hoping for referrals · The mindset shift from stylist to true salon CEO · Why you cannot afford to ignore sales and marketing under $3M in revenue · No-nonsense leadership and holding your team to a higher standard If you’re a salon owner who is tired of flatlining revenue, stressed payroll, or inconsistent growth, this episode will challenge you to think bigger and operate differently. Follow & Connect: Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems Guest: Kati Whitledge | @katiwhitledge | @beyondthetechnique | @join_maya
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