Your Business Plan Is Sh*t – How Sydney Tripled Her Salon Revenue in 10 Months

Your Business Plan Is Sh*t – How Sydney Tripled Her Salon Revenue in 10 Months

August 15, 2025 · 46 min · Season 2 · Episode 6

About this episode

Sydney Vakilzadeh shares her transformative journey from a booth-rent mindset to tripling her salon's revenue in just 10 months.

In this episode of The Terra Harvell Show, Terra sits down with salon owner Sydney Vakilzadeh for a brutally honest conversation about the day that completely changed her business, and why hearing “Your business plan is sh*t” was the best thing that ever happened to her. Sydney went from running a booth-rent mindset to building a thriving Strata™-structured salon, The Social Owasso, where stylists scale faster, earn more, and actually have a future inside the business. In just 10 months, she tripled her monthly revenue and created a culture that stylists are lining up to join. This episode unpacks: Why she ditched booth rent(and will never go back) How to create a team culture where everyone wins The numbers-first mindset that took her from emotional decision-making to scalable growth If you’re a salon owner who’s tired of feeling stuck or scared to make changes, this conversation will make you rethink everything. Follow & Connect: Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems Guest: Sydney Vakilzadeh | @sydthestylist_ | @thesocialowasso

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