The Art and Science of Earned Attention - with Stephanie Grober
About this episode
In this episode, Dan Nestle discusses the evolving landscape of earned attention and media relations with PR expert Stephanie Grober.
Authority-building has entered a new era—visibility hinges on context and credibility, and your expertise must be discoverable not just to humans but to machines. In this episode of The Trending Communicator, host Dan Nestle explores these seismic changes with Stephanie Grober, Marketing and PR Director at the Horowitz Agency and a true trailblazer in legal and professional services PR. Stephanie has mastered the art (and science) of making experts both visible and quotable, securing more than 200 high-impact media placements in a single year while connecting the dots between traditional PR and Generative Engine Optimization (GEO). She was already making her clients discoverable to the machines before most of us had even heard of ChatGPT. Listen in and hear about: How traditional media relations thrives by blending strategic expertise with authentic human connection Why building credibility and visibility is essential for experts aiming to shape public narratives What role generative engine optimization (GEO) plays in making experts visible to AI-driven search How the definition of newsworthiness is shifting amid a relentless, minute-by-minute news cycle Why earned media…
People in this episode
Host: Daniel Nestle
Guest: Stephanie Grober
Topics covered
- earned attention
- media relations
- credibility
- visibility
- generative engine optimization
- public relations
- AI in PR
Mentioned in this episode
Organizations: Horowitz Agency
Products: ChatGPT
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