
A New Asset Class: Franchise Investing for Everyday Investors w/ Kenny Rose of FranShares (Ep. 80)
From The Unconventional Investor by Michelle Moses | CFP® & Realtor®
September 23, 2025 · 28 min · Season 1 · Episode 80
About this episode
Kenny Rose discusses franchise investing as an innovative alternative asset class for everyday investors.
Kenny Rose, founder and CEO of FranShares, joins us to discuss an innovative investment opportunity: investing in franchises as an alternative asset class. If you’ve ever thought franchising was limited to fast food, think again—Kenny shows us how franchises span everything from automotive to home services, and how FranShares is making it possible for everyday investors get a piece of the action. We talk about how franchise investments can bring diversification, stable cash flow, and even a sense of local community impact to your portfolio. Top 3 takeaways: 🔹 Franchise Investing is Evolving: Anyone can invest in franchises as easily as buying stocks or real estate—no need to be a millionaire operator or have hands-on experience. 🔹 Vetting and Opportunity: FranShares doesn’t just fund any franchise. They thoroughly vet brands, operators, and the overall opportunity, ensuring investments go to proven businesses and experienced operators. 🔹 Diversification & Community Impact: Franchise investments can generate steady income, hedge against inflation, and provide real community value—plus, investors can now support and benefit from local businesses they know…
People in this episode
Host: Michelle Moses
Guest: Kenny Rose
Topics covered
- franchise investing
- alternative asset class
- investment opportunities
- diversification
- community impact
Keywords
- franchise investing
- FranShares
- investment diversification
- cash flow
- local community impact
Mentioned in this episode
Organizations: FranShares
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