The Open House You Never Attend — Sean Herrero

The Open House You Never Attend — Sean Herrero

August 24, 2026 · 1h 18m · Season 2 · Episode 4

About this episode

Sean Herrero returns to discuss his innovative open house engagement system and the importance of intentionality in real estate.

Send us Fan Mail Sean Herrero is the first returning guest in the history of The Way — and he earned it. Episode 13 in Season 1, back for Season 2, Episode 4 with a 30-unit month at more than $30 million behind him and a team of exactly two people. This one is a masterclass in intentionality. Sean breaks down the open house engagement kit — the system that captures buyer relationships at open houses he never attends. Why the standard flyer offers nothing and therefore earns nothing. Why conta...

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