How to Get Your Audiobook Discovered on Spotify (And What's Coming Next)
About this episode
This episode discusses how indie authors can get their audiobooks discovered on Spotify and the platform's new features.
Spotify has over 600 million users, and most of them don't yet know they have access to audiobooks. In this episode, Ferol sits down with Will Dages, Head of Product at Spotify, to break down everything indie authors need to know about getting their audiobook discovered, promoted, and created on Spotify's platform. In this episode, you’ll learn: How Spotify's audiobook model works: the 15-hour monthly listening allotment, the pro-rata payout pool, and how a la carte sales compare How Spotify uses taste signals from music and podcast listening to surface audiobooks to readers who've never tried the format Why do short books and children's content now have a competitive advantage on Spotify that they don't have on credit-based models The metadata practices that actually improve discoverability, and the keyword-stuffing mistake that actively hurts you The free tools inside Spotify for Authors: promo cards, 100 redemption codes per book, and weekly demographic listening reports Spotify's new AI narration tool (in partnership with ElevenLabs): free for up to five books, ten curated voices, custom pronunciations How human narrators vs. AI narration differ, and why Will believes AI…
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