Social Media for Authors with Jim Tobin: An Insider's Playbook from a Social Media Pioneer
About this episode
Jim Tobin shares insights on effective social media strategies for authors based on his extensive experience in the industry.
What does a CEO who's run social media campaigns for Nike, IKEA, Samsung, and Crocs think authors should be doing on social right now? In this episode, Ferol sits down with Jim Tobin, CEO of Ignite Social Media, founder of influencer marketing agency Carusele, and a two-time published author, for a frank, tactical conversation about what's actually working in social media today and how indie authors can apply it. What you’ll learn: Why social discovery has overtaken Google search, and what that means for how readers find books in 2026 The three-second hook rule: how to stop the scroll before the algorithm even decides to show your content Why negative hooks outperform positive hooks (and how to use this without being clickbait) The Organish® strategy: how to put $5–$25 behind your content to reach 5–20x more people, and why this beats influencer outreach on a small budget The carousel comeback: why image carousels are now outperforming Reels on Instagram and LinkedIn How to approach BookTok influencers with zero budget, and what to say (and not say) when you do have a few hundred dollars Why lo-fi, behind-the-scenes content is beating polished production right now How to think…
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