How to Set Up Amazon A+ Content in 30 Minutes or Less
About this episode
This episode covers how to set up Amazon A+ content to enhance book conversion rates for KDP authors.
Amazon A+ content is free, it's available to every KDP author regardless of exclusivity, and it can increase your conversion rate by up to 20%. Most bestselling books on Amazon already have it. If yours doesn't, this episode will change that. Ricci Wolman and Ferol Vernon walk through exactly what A+ content is, why it matters, and how to set it up, step by step, in under 30 minutes. Also: Ricci's solo owl has become a family. There is a mated pair and a fledgling. The owl vsaga continues. 🦉 What you’ll learn: What Amazon A+ content actually is, and why it shows up in the middle of every New York Times bestseller's page Why A+ content is worth your time: Amazon's own data cites 8–20% conversion lift, and a higher conversion rate makes every future ad dollar go further How A+ content feeds the Amazon AI (Rufus), and why the images, colors, and alt text you upload are being read as metadata Where to find A+ content inside your KDP account (it's not where you'd expect) The three-module template that 80% of traditional publishers use: hero banner, three image blocks, and a comparison chart Words before pictures: how to write the copy for your modules (20 words max per block) and use…
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