How to Use Podcasts to Grow Your Author Business (Lessons from One Year of Podcasting)
About this episode
This episode discusses how authors can effectively use podcasts to build trust and grow their reader base.
Podcasts build the kind of trust with listeners that almost no other marketing channel can match, and authors are uniquely positioned to leverage that. In this episode, Ricci Wolman and Ferol Vernon draw on nearly a year of hosting the Written Word Media Podcast to break down how authors can use podcasting as a genuine reader-building tool, whether that means guesting on other shows or launching their own. What you’ll learn: The psychology behind why podcast listeners trust hosts so deeply, and why that trust transfers directly to book sales (parasocial relationships explained) Why an imperfect, stumbling podcast appearance is often more powerful than a polished blog post How to find the right shows to pitch as a guest, and the filter every author needs to apply before reaching out Exactly what to include in your guest pitch email to get a "yes" from a host (hint: it's not "I'd love to talk about my book") How to prep for a guest appearance: questions in advance, bio tips, gear basics, and the sign-off strategy that turns listeners into readers How to decide whether to start your own podcast, and the commitment level that separates the 5% who stick with it from everyone else The…
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