What Authors Can Learn from Dale Roberts’ YouTube Playbook
About this episode
In this episode, Ferol interviews Dale Roberts about leveraging YouTube as a powerful marketing tool for authors.
YouTube isn't just for cooking tutorials and gaming walkthroughs; it might be one of the most powerful book marketing tools authors aren't using. In this episode, Ferol sits down with Dale Roberts, host of Self-Publishing with Dale and one of the most-watched voices in the indie author space, to break down exactly how authors can build a YouTube presence that actually connects with readers and sells books. In this episode, you'll learn: The separate-profile research hack that lets YouTube train its own algorithm to show you exactly what your ideal readers are watching The three types of YouTube content (long form, Shorts, and live video), and why you should try all three before committing to one Why fiction authors don't have to talk about writing craft, and the smarter content angle most are missing The "seeding" strategy: how many videos to have ready before you ever go public The single biggest mistake Dale sees authors make on YouTube (hint: it's not gear or lighting) What gear actually matters, and the one purchase to prioritize if you have a limited budget A surprising new YouTube feature that's showing up in the Shorts shelf without recording a single video How pen name…
More episodes of The Written Word Podcast
- How to Turn Free Content Into New Readers: The Author's Guide to Lead Magnets
- How to Set Up Amazon A+ Content in 30 Minutes or Less
- How Your Book Can Become a Hollywood Movie with Maggie Marr
- How to Get Your Audiobook Discovered on Spotify (And What's Coming Next)
- The Author's Guide to Hiring Freelancers (Cover Designers, Editors, and More) with Maari Casey
- How Authors are Growing in 2026 (Mid-Year Survey Results)
Explore listener stats, chart rankings, contacts and more on the The Written Word Podcast podcast page.