383 - Playing the Long Marketing Game with Tiffany Crenshaw
About this episode
Annemie Tonken discusses the importance of reflecting on marketing campaigns with guest Tiffany Crenshaw.
Here's something see all the time (and have fully been guilty of myself): you run a marketing campaign, it does what it does, and by the time it's over, you don't want to think about it any more... you're just onto the next thing. You skip the debrief. You promise yourself you'll remember what worked. But then six months later you're reinventing a wheel you've already built two or three times. To close out our back-to-school marketing challenge, I brought on my friend Tiffany Crenshaw f...
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