Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 4 chart positions in 4 markets.
By chart position
- 🇦🇺AU · Marketing#2005K to 30K
- 🇧🇪BE · Marketing#2410K to 30K
- 🇻🇳VN · Marketing#2610K to 30K
- 🇨🇭CH · Marketing#733K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
8.4K to 30K🎙 Daily cadence·364 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
28K to 100K🇦🇺30%🇧🇪30%🇻🇳30%+1 more - Active Followers
Loyal subscribers who consistently listen
11K to 40K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
374 - The Four Types of Buyers with Courtney Fanning
Jun 23, 2026
28m 35s
373 - Double Your Marketing Mileage
Jun 16, 2026
24m 27s
372 - Marketing in Hard Times
Jun 9, 2026
22m 59s
371 - Three Signs You're Doing Better Than You Think
Jun 2, 2026
15m 54s
370 - Navigating the AI Scaries: Your Concerns are Your Compass
May 26, 2026
27m 30s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | 374 - The Four Types of Buyers with Courtney Fanning | This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a little uncomfortable): we all instinctively write for the type of consumer we are, and if there are four types, that means we're only effectively speaking to maybe 25% of our potential clients. Courtney shares a framework she adapted from Spanx founder Sara Blakely that breaks buyers into four types: the director, the socializer, the relator, and the think... | 28m 35s | ||||||
| 6/16/26 | 373 - Double Your Marketing Mileage | There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made with humble ingredients. It was on her shelf my entire childhood, and honestly... it's basically how I think about business strategy too. This episode is one of our most popular ever, and I'm re-sharing it as part of our Summer Essentials series because right now - in this slower-before-it-gets-busier stretch - is a great time to re-engage your most valuable... | 24m 27s | ||||||
| 6/9/26 | 372 - Marketing in Hard Times | This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's replay originally aired in 2022, but if anything, it feels MORE relevant now than it did then: how do you keep showing up and promoting your business when the news is heavy. How do you send out a sales email or post about your upcoming mini sessions when those things seem trivial at best compared to what's happening in the world? Here's what I'm covering: &nb... | 22m 59s | ||||||
| 6/2/26 | 371 - Three Signs You're Doing Better Than You Think | I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was struggling with feelings of self-doubt and stress about the future of her business. I think a lot of us carry around a mental image of some summit - a destination that we will reach where things in our business will finally feel settled and all the hard work will be behind us. But the longer I do this, the more convinced I am that there is no such destination. And... | 15m 54s | ||||||
| 5/26/26 | 370 - Navigating the AI Scaries: Your Concerns are Your Compass | Having concerns about AI isn't a bad thing: it means you're thinking critically about an issue that warrants critical thought. But nor do concerns mean you have to (or should) avoid AI altogether. The issues surrounding this world-changing technology are big, and I didn't want to gloss over them: What does "authenticity" mean in the AI era? What happens to your brain when you outsource thinking? What is the environmental cost of data centers? Are the companies building these tools considering... | 27m 30s | ||||||
| 5/19/26 | 369 - Manual Mode: Using AI Without Losing Yourself | I remember the exact moment I first heard about ChatGPT. I was walking my dog, talking to my dad on the phone, and he mentioned this thing he'd heard about on NPR - some AI tool where you could just type any question and get an answer. My reaction? "Huh. Why would I need that when I have Google?" That was not that long ago. Wild. Just a couple of short years later, and AI is literally everywhere. But a lot of photographers I talk to are genuinely conflicted about using it - and I think that c... | 24m 42s | ||||||
| 5/12/26 | 368 - Airtable for Artists: Tech that Works With Your Brain with Ashley Rose | Okay, I'll just say it: I am an Airtable evangelist. I have been for years. It runs my episode archive, my client data, my business dashboard, my production workflows - honestly, it runs a lot of my personal life too. And I know that sounds like something I'm pitching, but I genuinely make zero money on Airtable. I just really, really believe in this tool. The problem is that what Airtable does can be hard to explain - and that makes a lot of photographers click around in it for a few minutes... | 37m 29s | ||||||
| 5/5/26 | 367 - The System Behind Your Tech Stack | Tech tools and software are an easy thing to accumulate. Most of us add tools when we find them, promising ourselves we'll dive in "as soon as we have time. Before long, we've got a giant tech stack that just kind of happened. In this episode, I'm talking about the costs of "tech debt" - not just the financial expense, but the minutes, hours, even cumulative days that we all spend on workarounds, redos, and tweaks, all the while thinking, "I'm sure I had a tool that was supposed to do that!" ... | 24m 42s | ||||||
| 4/28/26 | 366 - Lower Prices, Higher Profits with Naomi Boyer | Ever wonder what it actually looks like to build a profitable photography business on lower prices and higher volume? That's what this conversation with Naomi Boyer is all about. After a rough year in 2024 where inquiries were down and the business just felt like an uphill battle, Naomi decided to try going all in on something she'd been developing on the side: school and event photography built on a high-volume, streamlined model. The result? Was so great that she shifted her entire business... | 33m 50s | ||||||
| 4/21/26 | 365 - The Low-Ticket Lead-In | What if the most profitable thing in your business isn't your highest-priced offer? That's the question behind this episode - and the answer might surprise you. I brought in two photographers, Jenn Chen and Allison Maxwell, who have each built something I find genuinely fascinating: a lower-priced, accessible offer that sits at the front of their business and funnels clients into their higher-ticket work. Not as a loss leader or freebie, but as an actual profit center that also happens to gro... | 37m 14s | ||||||
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| 4/14/26 | 364 - Keeping More of What You Make | You know that moment when you look at your bank statement and realize you're still paying for software you stopped using three months ago? Yep. We've all been there. Profitability isn't just about what you charge - it's about what you keep. And for most photographers, there's money unnecessarily leaking out of the business every single month that a little attention could stop. In this episode, I'll walk you through my strategic approach to evaluating business expenses - not as a slash-and-bur... | 25m 01s | ||||||
| 4/7/26 | 363 - There's More Than One Way to Win the Pricing Game | What if "Just raise your prices" is the wrong advice for right now? That's a question a lot of photographers have been sitting with lately - and honestly, it's one worth taking seriously. When budgets feel tight and bookings feel uncertain, the standard advice can start to feel a little tone-deaf. But here's the thing: there are real, strategic ways to increase your profitability without ever touching your prices. In this episode, I'm revisiting a framework I introduced way back in Episode 38... | 31m 05s | ||||||
| 3/31/26 | 362 - The Wicked Witches of Business (Sales & Marketing) | What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it? In this episode, Annemie and Dayna get a little theatrical to break down one of the most important (and most avoided) distinctions in your business: the difference between marketing and selling, and why you genuinely can't have one without the other. Using Wicked as their framework, they make the case that Glinda (your marketing) gets all the love... | 24m 20s | ||||||
| 3/24/26 | 361 - Eliminate your Marketing Speedbumps | Picture this: you're cruising down the highway, passing billboard after billboard without really registering any of them. Then hunger strikes, and suddenly that McDonald's sign is the only thing you can see. That's how marketing works: you're not introducing yourself once and hoping for the best. You're showing up again and again, so that when your client's _"I need a photographer!"_ moment finally hits, yours is the name that comes to mind. But here's the catch: even when someone is ready ... | 37m 18s | ||||||
| 3/17/26 | 360 - SEO in the Age of AI with Corey Potter | For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at least the playbook was fairly clear. These days, though, the landscape has shifted… With the proliferation of AI tools and search algorithms, the way people find information online is evolving quickly. The rules around SEO are changing as well, and many photographers are wondering what actually matters now. This week I’m joined by Corey Potter of Fuel Your Ph... | 57m 36s | ||||||
| 3/10/26 | 359 - Big, Bold Marketing Moves | If you’re anything like most photographers, the thought of walking into a fundraiser, hosting an event, or introducing yourself at a networking mixer makes you want to put on your soft pants and climb back into bed. Which is exactly why I’m betting the rock quadrant of your marketing system is probably the one that needs the most attention. The truth is, in-person marketing can be one of the fastest ways to build real momentum in your business… but that requires finding opportunities that fe... | 51m 03s | ||||||
| 3/3/26 | 358 - March Marketing Madness! Guest host: Dayna Schaaf | As the slow season fog lifts and spring energy kicks in, it can be tempting to try to chase the perfect marketing strategy… only to end up overwhelmed, second-guessing every move, and wondering why marketing always feels like a gamble. This month, we're doing something brand new on the podcast called March Marketing Madness, and for the first time ever, we have a guest host! This Can't Be That Hard's very own marketing director, Dayna (who many of you know from the Consistency Club) is takin... | 36m 48s | ||||||
| 2/24/26 | 357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian | If you want your photography to be more than a hobby, getting your finances organized isn’t just a “nice to have” - it’s the foundation for a profitable, sustainable business. If you’ve ever promised yourself that “next year will be different” when tax season rolls around, this episode is for you. Today, I’m joined by Tiffany Bastian, a no-nonsense accountant with over 20 years of experience who works exclusively with photographers across the US. Tiffany’s not a photographer herself, but she... | 37m 33s | ||||||
| 2/17/26 | 356 - Internal Organization: Building Your Business Brain with Stacey Rolfe | Organization is not just about what your clients see… it's also about how your business feels to you. In this episode, we dive deeper on our organization theme by looking at internal systems… the behind the scenes structure that keeps everything running smoothly. I’m joined by Stacey Rolfe of Tog Hub, who helps photographers build streamlined, sustainable systems inside their CRMs. Stacey shares why burnout isn't usually about talent or motivation; instead, it's about capacity. When your sche... | 51m 25s | ||||||
| 2/10/26 | 355 - External Organization: The Secret to Client Confidence with Erin Wissig | Organization isn’t just about tidy desks and color coded planners… it’s about how your business feels to your clients. This episode is part two of our organization series, and we’re digging into external organization… the systems, workflows, and processes your clients experience from inquiry to delivery. I’m joined by systems strategist and photography specific VA Erin Wissig, whose work helps photographers take their workflows out of their heads and turn them into clear, repeatable systems. ... | 45m 59s | ||||||
| 2/3/26 | 354 - The Importance of Organizing your Business with Ashley Pendergraft | What if the secret to a calmer, more creative business isn’t another color-coded planner or a prettier desk, but a system that actually works for you - quirks, chaos, and all? If you’ve ever felt like organization is just another thing on your to-do list (or that you’re “bad” at it), today's guest has a message you're going to want to hear. Ashley Rose of Systems Over Stress joins us to share her refreshingly real approach to organization - one that supports your creativity instead of adding ... | 29m 08s | ||||||
| 1/27/26 | 353 - Building a Repeat and Referral System That Creates Consistent Income | If you’ve been following along with our systems theme, you’ve already worked through marketing, sales, and fulfillment, the three core systems that can absolutely run your business. But even with those dialed in, many photographers still feel stuck on the income rollercoaster… great months followed by scary quiet ones. In this episode, we focus on the final piece of the puzzle: building a repeat and referral system that turns great client experiences into steady, predictable income. Instead o... | 18m 30s | ||||||
| 1/20/26 | 352 - Inquiries → Bookings → Happy Clients: Your Sales & Fulfillment System | Last week, we talked about building a marketing system that helps you consistently attract new leads without burning out, but great marketing alone isn't enough. If inquiries aren’t converting into bookings, or bookings aren’t turning into great client experiences, your whole business starts to wobble. That’s why this week I’m zooming in on sales and fulfillment. Instead of chasing yeses or worrying about being pushy, I walk you through how to design a sales process that helps the right clien... | 32m 18s | ||||||
| 1/13/26 | 351 - Showing Up Without Burning Out: Build a Marketing System | If there is one thing that burns photographers out faster than almost anything else, it’s marketing. What is supposed to feel like connection often feels more like an endless cycle of posting, scrolling, and second guessing… all while the rules keep changing. In this episode, I’m kicking off our Systems Theme by talking about how to build a marketing system that actually feels like connection (and supports your business instead of draining it). We look at why chasing trends and algorithms isn... | 27m 15s | ||||||
| 1/6/26 | 350 - Reflections, Milestones, and the Path Forward | We're kicking 2026 off with some big milestones around here! At the time this goes live, we're crossing the six year anniversary of the launch of Simple Sales and the almost six-year anniversary of the podcast. On top of that, we recently crossed half a million downloads AND this is episode 350! With all these stars aligning, it felt like the right time to pause, reflect, and make some intentional decisions about what comes next. In this special episode, I'm share why the mission behind This ... | 20m 47s | ||||||
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Chart Positions
4 placements across 4 markets.
Chart Positions
4 placements across 4 markets.