This Can't Be That Hard
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Anne...
Insights from recent episode analysis
On the show
- Maddie Peschong1 ep
- Lyndsay McNiff1 ep
- Tiffany Crenshaw1 ep
Also: Melody MacDonald, Dayna Schaaf, Ali Leigh, Colie James
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
No brand mentions extracted.
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇺🇸United States · MarketingHOME#1843.9K to 20K
- 🇨🇦Canada · Marketing#134398 to 2.1K
- 🇫🇷France · Marketing#196113 to 597
- 🇧🇪BE · Marketing#14953 to 280
- Per-Episode Audience
Est. listeners per new episode within ~30 days
4.4K to 23K🎙 ~2x weekly·384 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
8.9K to 47K🇺🇸87%🇨🇦9%🇫🇷3%+1 more - Active Followers
Loyal subscribers who consistently listen
4.9K to 26K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/13/26 | 390 - Intent-Based Marketing On Google with Lindsay Herkert | The first episode I recorded with Lindsay Herkert back in February of 2025 has been one of my most popular episodes to date. Lindsay has a way of taking something as intimidating (and boring) as Google Ads and making it feel doable and even fun... which is no small feat! Today she's back with a Stories & Shorties episode about what's changed - and what hasn't - in the search world since AI hit the scene, and this one is a must-listen. Lindsay's take is refreshingly calm. She's not panicki... | 17m 46s | ||||||
| 10/6/26 | 389 - 4 Small But Mighty Tips You Can Use Today with Rebecca Hunnicutt | When I asked my friend Rebecca Hunnicutt to contribute to our Stories and Shorties series, I didn't give her any specific direction - she's an educator and long-time family, maternity, newborn, and school photographer in Portland, Oregon, so I knew she'd share something good. What I didn't anticipate was that she'd send me FOUR somethings - four separate ideas, each of which could have been its own full episode - and fit them all into under five minutes. So I'm doing this episode a lit... | 17m 32s | ||||||
| 9/29/26 | 388 - Marketing to Referral Partners with Emily Kim Huynh | Every photographer I know would love more referrals, but they're all looking for them in the same place: their past clients. Of course, past clients can be a wonderful source of referrals, but the timing isn't always right, and we don't want to ask too often (or too forcefully) and risk making our clients uncomfortable. That's why I wanted to bring Emily Kim Huynh back on the show. Emily's background is in tech and business, and her outside-the-photography-box thinking has led her to a ... | 11m 38s | ||||||
| 9/22/26 | 387 - The Two Questions with Ina Jalil | 90% of client confusion and problems - including low sales averages - can be traced back to things that happened (or perhaps didn't happen) much earlier in the process. That's exactly what my guest this week unpacks. Ina Jalil is a pet photographer based in Canberra, Australia, and she coaches pet photographers globally on booking more premium clients consistently. Even though Ina's strategy comes from in-person sales for pet photography, this works no matter your niche or business model, bec... | 11m 27s | ||||||
| 9/15/26 | 386 - Privacy Options for Clients with Lydia Fine | When Lydia Fine suggested client privacy as a topic for her Stories & Shorties episode, I almost said no... it honestly felt too big and important for such a short episode. Privacy is one of those issues that's expanding fast, in the world generally and in our industry specifically, and it deserves way more than a quick conversation. But the more I thought about it, the more I realized Lydia had something genuinely useful to hand you right now, even if the bigger conversation is still ahe... | 10m 50s | ||||||
| 9/8/26 | marketingtime management+3 | Maddie Peschong | — | — | Marketing Mondaystime management+3 | — | 11m 29s | ||
| 9/1/26 | busy seasonmarketing tips+3 | Lyndsay McNiff | — | — | busy seasonmarketing+4 | — | 15m 43s | ||
| 8/25/26 | marketing strategycampaign analysis+3 | Tiffany Crenshaw | — | — | marketing campaigndebrief+3 | — | 35m 41s | ||
| 8/18/26 | marketingclient communication+3 | Melody MacDonald | — | — | client inquiriesnervous system+3 | — | 36m 44s | ||
| 8/11/26 | restaurant menusphotography packages+3 | — | — | — | restaurant menuphotography+3 | — | 25m 06s | ||
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| 8/4/26 | back-to-school marketinglead organization+3 | Dayna Schaaf | — | — | back-to-schoolmarketing challenge+4 | — | 36m 04s | ||
| 7/28/26 | photography growthbusiness advice+3 | — | — | — | photographygrowth+5 | — | 18m 44s | ||
| 7/21/26 | associate teamwedding photography+3 | Ali Leigh | — | Minneapolis | associate teamwedding photographer+3 | — | 33m 35s | ||
| 7/14/26 | organizationbusiness systems+3 | Colie James | — | — | organizationbusiness systems+5 | — | 42m 30s | ||
| 7/7/26 | self-improvementbusiness challenges+3 | — | — | — | businessentrepreneurship+5 | — | 16m 06s | ||
| 6/30/26 | 375 - Your Clients Don't Know What They Want | This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and important - now as it was then: most of your clients don't actually know what they want. Here's what we're chatting about: Why you need to replace "give people what they want" with "show them what they need" The importance of showing (only) what you want to sell - a rule most photographers break constantly The value... | 16m 54s | ||||||
| 6/23/26 | 374 - The Four Types of Buyers with Courtney Fanning | This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a little uncomfortable): we all instinctively write for the type of consumer we are, and if there are four types, that means we're only effectively speaking to maybe 25% of our potential clients. Courtney shares a framework she adapted from Spanx founder Sara Blakely that breaks buyers into four types: the director, the socializer, the relator, and the think... | 28m 35s | ||||||
| 6/16/26 | 373 - Double Your Marketing Mileage | There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made with humble ingredients. It was on her shelf my entire childhood, and honestly... it's basically how I think about business strategy too. This episode is one of our most popular ever, and I'm re-sharing it as part of our Summer Essentials series because right now - in this slower-before-it-gets-busier stretch - is a great time to re-engage your most valuable... | 24m 27s | ||||||
| 6/9/26 | 372 - Marketing in Hard Times | This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's replay originally aired in 2022, but if anything, it feels MORE relevant now than it did then: how do you keep showing up and promoting your business when the news is heavy. How do you send out a sales email or post about your upcoming mini sessions when those things seem trivial at best compared to what's happening in the world? Here's what I'm covering: &nb... | 22m 59s | ||||||
| 6/2/26 | 371 - Three Signs You're Doing Better Than You Think | I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was struggling with feelings of self-doubt and stress about the future of her business. I think a lot of us carry around a mental image of some summit - a destination that we will reach where things in our business will finally feel settled and all the hard work will be behind us. But the longer I do this, the more convinced I am that there is no such destination. And... | 15m 54s | ||||||
| 5/26/26 | 370 - Navigating the AI Scaries: Your Concerns are Your Compass | Having concerns about AI isn't a bad thing: it means you're thinking critically about an issue that warrants critical thought. But nor do concerns mean you have to (or should) avoid AI altogether. The issues surrounding this world-changing technology are big, and I didn't want to gloss over them: What does "authenticity" mean in the AI era? What happens to your brain when you outsource thinking? What is the environmental cost of data centers? Are the companies building these tools considering... | 27m 30s | ||||||
| 5/19/26 | 369 - Manual Mode: Using AI Without Losing Yourself | I remember the exact moment I first heard about ChatGPT. I was walking my dog, talking to my dad on the phone, and he mentioned this thing he'd heard about on NPR - some AI tool where you could just type any question and get an answer. My reaction? "Huh. Why would I need that when I have Google?" That was not that long ago. Wild. Just a couple of short years later, and AI is literally everywhere. But a lot of photographers I talk to are genuinely conflicted about using it - and I think that c... | 24m 42s | ||||||
| 5/12/26 | 368 - Airtable for Artists: Tech that Works With Your Brain with Ashley Rose | Okay, I'll just say it: I am an Airtable evangelist. I have been for years. It runs my episode archive, my client data, my business dashboard, my production workflows - honestly, it runs a lot of my personal life too. And I know that sounds like something I'm pitching, but I genuinely make zero money on Airtable. I just really, really believe in this tool. The problem is that what Airtable does can be hard to explain - and that makes a lot of photographers click around in it for a few minutes... | 37m 29s | ||||||
| 5/5/26 | 367 - The System Behind Your Tech Stack | Tech tools and software are an easy thing to accumulate. Most of us add tools when we find them, promising ourselves we'll dive in "as soon as we have time. Before long, we've got a giant tech stack that just kind of happened. In this episode, I'm talking about the costs of "tech debt" - not just the financial expense, but the minutes, hours, even cumulative days that we all spend on workarounds, redos, and tweaks, all the while thinking, "I'm sure I had a tool that was supposed to do that!" ... | 24m 42s | ||||||
| 4/28/26 | 366 - Lower Prices, Higher Profits with Naomi Boyer | Ever wonder what it actually looks like to build a profitable photography business on lower prices and higher volume? That's what this conversation with Naomi Boyer is all about. After a rough year in 2024 where inquiries were down and the business just felt like an uphill battle, Naomi decided to try going all in on something she'd been developing on the side: school and event photography built on a high-volume, streamlined model. The result? Was so great that she shifted her entire business... | 33m 50s | ||||||
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Chart history for This Can't Be That Hard
Peaked at #134 in Canada, currently #134 in Canada.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Canada | — | #134 | #134 | — |
| BE | — | #149 | #149 | — |
| United States | — | #184 | #184 | — |
| France | — | #196 | #196 | — |
Chart Positions
4 placements across 4 markets.
Chart Positions
4 placements across 4 markets.