Small Business Bytes: Building Your Support Squad

Small Business Bytes: Building Your Support Squad

From This Is Small Business by Amazon

December 23, 2025 · 5 min · Episode 10

About this episode

The episode discusses the importance of building a support squad for small business success.

Building a business can often seem like a solo mission. But founders who thrive know that success doesn’t come from hard work alone — it comes from having the right people in your corner: those who understand your mission and are invested in your growth. In this Small Business Byte on This is Small Business, host Andrea Marquez dives into how to build, and lean on, a support squad that keeps your business moving forward, and makes the journey a lot less lonely. You’ll hear from Aliett Buttleman of Fazit on finding like-minded peers who truly understand what you’re building, Katie Diasti of Viv on how showing up consistently can turn connections into collaborators, and Maurice Contreras of Volcanica Coffee on how one conference conversation gave him the exact expert he needed to scale his business. From finding the right peer support, to strategic connections that open doors, these stories show why community is one of your most powerful business tools. What does your support squad look like? Identify the five archetypes you’d want in your corner, then go find them. Share your map with us in a Spotify comment, Apple Podcasts review, or email  ThisIsSmallBusiness@amazon.com…

People in this episode

Host: Andrea Marquez

Guests: Aliett Buttleman, Katie Diasti, Maurice Contreras

Topics covered

  • support squad
  • community
  • business growth
  • entrepreneurship
  • networking

Keywords

  • support squad
  • entrepreneurship
  • business growth
  • networking
  • community

Mentioned in this episode

Organizations: Fazit, Viv, Volcanica Coffee

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