Small Business Bytes: Preparing for Your Viral Moment

Small Business Bytes: Preparing for Your Viral Moment

From This Is Small Business by Amazon

December 9, 2025 · 6 min · Episode 9

About this episode

The episode discusses how small business owners can prepare for and sustain viral moments to achieve long-term growth.

Every small business owner dreams of seeing their product go viral. It’s exciting to imagine your business blowing up out of the blue, but these moments aren’t as random as they seem. What looks like a sudden spike in attention is often months of preparation, small bets, and calculated risks coming together at just the right moment. In this Small Business Byte on This is Small Business, host Andrea Marquez breaks down how founders can spark and sustain viral moments and turn them into long-term growth. You’ll hear from Aliett Buttleman of Fazit Beauty on how she built relationships, systems, and supply chains long before Taylor Swift wore her freckle patches and sent orders soaring. Plus, Kangaroo Hanger founder, Angus Willows, shares how setting hard deadlines and being persistent all paid off when he woke up to a million views on his video. From building systems to consistent experimentation, these stories show that virality is as much about preparation as it is about luck. What’s one small step you’ll take to make your next viral moment count? Share it with us in a Spotify comment, Apple Podcasts review, or email ThisIsSmallBusiness@amazon.com . Doing so could inspire another…

People in this episode

Host: Andrea Marquez

Guests: Aliett Buttleman, Angus Willows

Topics covered

  • viral marketing
  • small business growth
  • entrepreneurship
  • preparation for virality
  • case studies

Keywords

  • viral moment
  • small business
  • entrepreneurship
  • growth strategies
  • case studies

Mentioned in this episode

Organizations: Fazit Beauty, Kangaroo Hanger

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