Anthropic: Theater or AI Rented Land? + Fox's Big Distribution Play (537)
About this episode
Joe and Robert discuss AI safety concerns, media distribution strategies, and recent marketing winners and losers.
This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can marketers confidently build AI platforms and processes when models, access, regulations, and rules keep changing? Robert is not so sure and thinks some of this may be more theater and marketing than actual danger. Who's right? Maybe nobody knows yet. The boys also discuss Fox buying Roku and why the deal is less about content and more about distribution, data, advertising, and owning the screen before the viewer decides what to watch. Plus... Sam Harris doesn't care if it's AI or not . In marketing winners and losers, Robert's winner is a Publicis video , while Joe's winner is Carvana and its move into new-car sales. In rants, raves, and commentary, Joe raves about Sweden pulling back on digital learning for kids and bringing back more books, paper, and handwriting. Robert talks about the LinkedIn and Adobe launch , which may not really be much of a launch at all. Robert also discusses the new AI awards from Cannes. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly…
People in this episode
Hosts: Joe Pulizzi, Robert Rose
Topics covered
- AI safety
- marketing challenges
- media distribution
- data and advertising
- digital learning
- new car sales
Keywords
- AI-driven systems
- marketing
- Fox Roku deal
- Publicis video
- Carvana
- digital learning
- LinkedIn Adobe launch
- Cannes AI awards
Sponsors
HubSpot
Mentioned in this episode
Organizations: Anthropic, Fox, Roku, Publicis, Carvana, Sweden, LinkedIn, Adobe, Cannes
More episodes of This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
- OpenAI Eyes Apple Revenues (541)
- The AI Trust Economy Is Here. Nobody Is Ready. (540)
- Is Tomorrow's Marketing for Humans or Bots (539)?
- Google Wants the Tools. Meta Wants Your Face. Walmart Wants the Ads. (538)
- AI Is Coming for the Payroll Line (536)
- The Media Reckoning Is Here (535)
Explore listener stats, chart rankings, contacts and more on the This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose podcast page.