About this episode

The episode discusses Walmart's acquisition of Vibe.co, FIFA's branding policies during World Cup matches, and the implications of AI in filmmaking and smart glasses.

In this episode, the boys cut in with two breaking stories. First, Walmart buys Vibe.co , a connected TV advertising platform, in a move that could make Walmart's already-growing ad business even more interesting. Robert believes the strategy is right, especially with Walmart's retail media business and Vizio already in the fold, but thinks the price tag may have been a bit too rich. Then Joe and Robert revisit the FIFA stadium branding story . FIFA's clean-stadium policy has forced brands like Levi's, Heinz and others to cover up their logos during World Cup matches. But instead of making those brands disappear, FIFA may have created the perfect Streisand effect. Heinz, Beats and Levi's have all turned the restrictions into creative marketing moments. Is FIFA protecting its sponsors, or accidentally giving non-sponsors a bigger story? In our main stories, Google and A24 announce a partnership around AI filmmaking tools . The big question is not whether AI will make the final movie. It's whether AI will control more of the creative workflow before the final product ever exists. Then Meta and Snap both make new moves in smart glasses . Meta pushes toward a lower-cost, more…

People in this episode

Hosts: Joe Pulizzi, Robert Rose

Topics covered

• advertising
• AI tools
• smart glasses
• FIFA branding
• retail media
• creative marketing

Keywords

• Walmart
• Vibe.co
• FIFA
• AI filmmaking
• smart glasses
• advertising
• creative marketing
• Levi's
• Heinz
• Meta

Mentioned in this episode

Organizations: Walmart, Vibe.co, FIFA, Levi's, Heinz, A24, Meta, Snap, TIME Canada

More episodes of This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

• OpenAI Eyes Apple Revenues (541) · July 17, 2026 · 1h 8m
• The AI Trust Economy Is Here. Nobody Is Ready. (540) · July 10, 2026 · 1h 11m
• Is Tomorrow's Marketing for Humans or Bots (539)? · July 3, 2026 · 1h 9m
• Anthropic: Theater or AI Rented Land? + Fox's Big Distribution Play (537) · June 19, 2026 · 1h 10m
• AI Is Coming for the Payroll Line (536) · June 12, 2026 · 1h 3m
• The Media Reckoning Is Here (535) · June 5, 2026 · 1h 15m

Explore listener stats, chart rankings, contacts and more on the This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose podcast page.