About this episode

Joe and Robert discuss the implications of AI on marketing, publishing, and customer data, highlighting the challenges of trust and content value in the digital age.

Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI. First, the guys break down McKinsey's vision for the future of marketing, where brands must move from campaigns to continuous growth systems and become trusted by both people and machines. Then, they look at a provocative publishing essay arguing that AI-created, ad-supported content may overwhelm much of the media business. If content becomes cheap and endless, what is still worth paying for? The conversation then turns to HubSpot, which reversed a planned customer data enrichment change after backlash from users. Full disclosure: HubSpot is a sponsor of This Old Marketing. But the story is bigger than one company. It raises the question every platform will face in the AI era: when does better data become a trust problem? In Marketing Winners and Losers, Joe gives his loser to Meta for rolling out another AI feature that feels like it asked for forgiveness before permission. Robert's winner is bookstores , because in a digital world full of synthetic content…

People in this episode

Hosts: Joe Pulizzi, Robert Rose

Topics covered

• AI in marketing
• customer data
• trust economy
• content creation
• media business
• data privacy
• digital content

Keywords

• AI
• marketing
• customer data
• trust
• content
• media
• HubSpot
• Meta
• Pangram
• Ramp

Sponsors

HubSpot

Mentioned in this episode

Organizations: McKinsey, Meta, Pangram, Ramp

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