Ep #2 | Define Your Business Identity: The Foundation of Revenue Generation

Ep #2 | Define Your Business Identity: The Foundation of Revenue Generation

March 11, 2026 · 49 min · Season 2 · Episode 2

About this episode

This episode focuses on defining your business identity as the foundation for revenue generation.

Send a question or message to Kate & Sam Welcome to Season 2, Episode 2 of the Thriving Business Podcast! Over the next 18 episodes, we're walking you through all the essential elements of business building in a structured way, based on our Thriving Business Wheel, with the following four quadrants: Quadrant 1: Earn (Revenue Generation) Quadrant 2: Keep (Profitability) Quadrant 3: Grow (Capacity and Scaling) Quadrant 4: Lead (Lead with Impact) Today's episode begins in quadrant one (reve...

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Hosts: Dr Kate De Jong, Sam Morris

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