Ep #7 | Price for Profit: Why What You Charge Says Everything About How You See Your Own Value

Ep #7 | Price for Profit: Why What You Charge Says Everything About How You See Your Own Value

April 16, 2026 · 43 min · Season 2 · Episode 7

About this episode

This episode discusses the importance of pricing in business and how it reflects one's self-value.

Send a question or message to Kate & Sam Welcome to Episode 7 of the Roadmap to Business Success series, our second episode in Quadrant 2 of the Thriving Business Wheel: Keep More | Profitable Operations. Pricing is one of the most emotionally loaded topics in business. Many business owners, particularly women, are significantly undercharging, and it's costing them not just money, but credibility and energy. "Being the cheapest in the market doesn't make you attractive. It makes you look ...

People in this episode

Hosts: Dr Kate De Jong, Sam Morris

Topics covered

More episodes of Thriving Business

Explore listener stats, chart rankings, contacts and more on the Thriving Business podcast page.