Ep #5 | Sell with Ease: How to Turn Conversations into Clients Without the Ick

Ep #5 | Sell with Ease: How to Turn Conversations into Clients Without the Ick

From Thriving Business by Dr Kate De Jong & Sam Morris

March 30, 2026 · 43 min · Season 2 · Episode 5

About this episode

In this episode, Kate and Sam discuss how to reframe selling as serving to improve client conversion.

Send a question or message to Kate & Sam Welcome to Episode 5 of the Roadmap to Business Success series, and the final episode of Quadrant 1: Revenue Generation! If the word "selling" makes you cringe, you're not alone. In this episode, Kate and Sam get honest about their complicated relationships with sales and how reframing selling as serving completely changes the game. "People don't mind being sold to, they just don't like being sold to poorly." In this episode, you'll learn: Why sell...

People in this episode

Hosts: Dr Kate De Jong, Sam Morris

Topics covered

  • sales
  • revenue generation
  • business success
  • serving vs selling
  • client conversion

Keywords

  • selling
  • business
  • clients
  • revenue
  • entrepreneurship
  • sales strategies
  • conversations

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