EP:46 - (Part 2) Gen Z, AI & Going Viral - How Tahlia Kennedy’s Content Landed Her a Seat at the Table

About this episode

Tahlia Kennedy shares her unconventional journey to becoming the Head of Content at a viral AI startup and discusses the strategies behind successful content creation.

If you work in marketing, live on social media, or obsess over brand and business building - this one’s for you. In Part 2 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn: How Tahlia used her personal brand to land one of the most exciting content roles in Australia What it’s really like building content inside a viral startup (and what she’s learned fast) The marketing mindset shifts that matter in 2025’s attention economy How she stays consistent without burning out - and what she does when motivation’s low Why “building in public” isn’t just a trend - it’s a growth strategy The role of AI in…

People in this episode

Host: Hayley Westoby

Guest: Tahlia Kennedy

Topics covered

• Gen Z
• AI
• content marketing
• viral startups
• personal branding
• attention economy

Keywords

• content creation
• marketing strategies
• social media
• burnout prevention
• building in public
• AI in marketing

Mentioned in this episode

Organizations: Kinso, Frank and Jacques Greeff

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